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Stereotypes In The Media

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Stereotypes In The Media
Running Head: STEREOTYPES IN THE MEDIA

The Portrayal of Stereotypes in Different Genres of Television

Daniel Waters

Perth Modern School

Abstract

The aim of this research is aimed to compare the frequency of stereotypes between different genres of prime time television shows. 36 Year 11 students were enrolled to record the number of stereotypes they saw portrayed in televised media. The results were collated to compare how many stereotypes appeared in the genres. Results indicated that News portrayed the most stereotypes, followed by comedy, then by drama. Results interpreted showed news stereotypes are considered more socially acceptable, whereas comedy stereotypes can be viewed as offensive
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The students were all academically selective and were mostly Caucasian. The participants chosen were all psychology students, taught by the same teacher. Parents had given permission to participate in this research and signed a permission slip for students to watch at least 3 prime time television shows within two weeks, one to be news or current affairs, the other two being of their choice.

Apparatus

A log sheet was given (see appendix A) to record the amount of time watching television, and the number of stereotypes noticed. Televisions were to be provided by the participants. So were pens.

Procedure

The 36 participants were instructed to watch television between the hours of 5 and 10pm. While watching television, they were to record the number of times they saw a stereotype being portrayed and comment on what was being portrayed. This took place over two weeks, after which the results were collated and analysed.
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Despite drama being the genre of television with the least stereotypes, comedy came second to news. News portrayed a lot more stereotypes of age. This is probably a result of violent attacks on old people in their homes. The least portrayed were sexuality, most likely a result of complaints of sexually explicit material being aired. The results do show a large amount of stereotypes are present in television shows. The stereotyping has a tendency to make things quicker and less time-consuming. After all, how is it possible to list all the political, social, economic, ideological and theological differences of a population of about 6 billion? The accuracy of this investigation is to be questioned. While it is possible to rely on this data, it is not going to be completely accurate and it may not demonstrate the true amount of stereotyping done on television. If, for example, all the news shos watched were from the same network, this would affect the results. Other networks may be more biased or even more impartial. The lack of regulation of the programs and networks would have had some effect on the accuracy of the results. Also, the method of recording the stereotypes might also affect the results. With a very vague system, it is impossible to be exact on what stereotypes are displayed, and whether they are a simple comment on turbans, or a full-fledged attack on the habits of old

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