Week 3 Real World Application 3 Analytics Optimization
Real World Application 3:
Analytics Optimization
For
Furius Stiles Music Group
Submitted to:
Professor Phillip Arlen
Full Sail University
10/19/2014
Executive Summary In order to gauge how well analytics have been working for the website at
Furiusstiles.com it is important to look at the past trends of the website to determine where improvments can be made and find out what is working for the company. Trends with SMART Goals and KPIs Trend 1
:
Customers are coming to the site, but are not following through with orders.
SMART Goal: Obtain 5 orders for compositions over the next month
KPI:
● At least 20 inquiries regarding compositions per month.
● At least 1 sale within the first 6 days achieved.
Trend 1 Action Items: create clear calls to action on website, create a cart on website for purchases Trend 2:
Customers are more apt to click on results at the top of search engine rankings SMART Goal: Establish profits of $250 on a PPC investment of $200 over the next month
KPI:
● Consistent conversions based on ppc marketing.
● Improved results based on different keywords to determine best approach
Trend 2 Action Items:
Employ pay per click (PPC) marketing to obtain a top position in search engines. Trend 3: Websites with consistent content generation tend to have a better conversion rate. SMART Goal: Increase number of subscribers on blog to 50 over the next two months. KPI:
● Consistent increase of blog posts
● Measuring number of comments on certain blog posts.
Trend 3:
Action items: Write, edit and publish at least three blog posts a week. Trend 4: A greater level of exposure leads to a greater number of conversions
SMART Goal:
Increase number of visitors to website 1000 per month.
KPI:
● Increased blog subscriptions
● Increased link references from other parts of the internet
Trend 4: Action
Analytics Optimization
For
Furius Stiles Music Group
Submitted to:
Professor Phillip Arlen
Full Sail University
10/19/2014
Executive Summary In order to gauge how well analytics have been working for the website at
Furiusstiles.com it is important to look at the past trends of the website to determine where improvments can be made and find out what is working for the company. Trends with SMART Goals and KPIs Trend 1
:
Customers are coming to the site, but are not following through with orders.
SMART Goal: Obtain 5 orders for compositions over the next month
KPI:
● At least 20 inquiries regarding compositions per month.
● At least 1 sale within the first 6 days achieved.
Trend 1 Action Items: create clear calls to action on website, create a cart on website for purchases Trend 2:
Customers are more apt to click on results at the top of search engine rankings SMART Goal: Establish profits of $250 on a PPC investment of $200 over the next month
KPI:
● Consistent conversions based on ppc marketing.
● Improved results based on different keywords to determine best approach
Trend 2 Action Items:
Employ pay per click (PPC) marketing to obtain a top position in search engines. Trend 3: Websites with consistent content generation tend to have a better conversion rate. SMART Goal: Increase number of subscribers on blog to 50 over the next two months. KPI:
● Consistent increase of blog posts
● Measuring number of comments on certain blog posts.
Trend 3:
Action items: Write, edit and publish at least three blog posts a week. Trend 4: A greater level of exposure leads to a greater number of conversions
SMART Goal:
Increase number of visitors to website 1000 per month.
KPI:
● Increased blog subscriptions
● Increased link references from other parts of the internet
Trend 4: Action