Surf and Weather Report
• Topic:
Surf and Weather Report
• Purpose :
For anyone looking for current weather and ocean conditions in San Diego County
o Why do you need this site?
This site is for people seeking information on the ocean water and coastal area conditions.
o Why do your visitors need this site?
To obtain accurate local ocean and coastal weather conditions.
• Audience
o Brief description of target audience
Individuals in search of information regarding current ocean and coastal weather conditions. Individuals can range from tourist looking for information about a particular beach community to the local high individual wondering what the conditions are at is favorite break. o General geographic location of audience
Local San Diego residents and any travelers.
o Estimate number of people
Couple thousand website hits a week.
o Estimate average age.
Dominant age range is from 13 years old to 35 years old but still applies to older generations that are active in the ocean.
o Familiarity with computers and Internet
Not much is needed to navigate through the website. Simple side navigation bar with a home link.
o Key target audience insight – Most compelling thing you want the audience to think, learn or do as a result of visiting the site
Encourage local residents to enjoy the beach communities as well as promote local events and a source for local news.
• A visual mockup of the layout of your site’s home page using drawing tools in a Microsoft® Word document, a Microsoft® PowerPoint® presentation, or a graphic
Surf and Weather Report
• Purpose :
For anyone looking for current weather and ocean conditions in San Diego County
o Why do you need this site?
This site is for people seeking information on the ocean water and coastal area conditions.
o Why do your visitors need this site?
To obtain accurate local ocean and coastal weather conditions.
• Audience
o Brief description of target audience
Individuals in search of information regarding current ocean and coastal weather conditions. Individuals can range from tourist looking for information about a particular beach community to the local high individual wondering what the conditions are at is favorite break. o General geographic location of audience
Local San Diego residents and any travelers.
o Estimate number of people
Couple thousand website hits a week.
o Estimate average age.
Dominant age range is from 13 years old to 35 years old but still applies to older generations that are active in the ocean.
o Familiarity with computers and Internet
Not much is needed to navigate through the website. Simple side navigation bar with a home link.
o Key target audience insight – Most compelling thing you want the audience to think, learn or do as a result of visiting the site
Encourage local residents to enjoy the beach communities as well as promote local events and a source for local news.
• A visual mockup of the layout of your site’s home page using drawing tools in a Microsoft® Word document, a Microsoft® PowerPoint® presentation, or a graphic