Walt Disney Product Line

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Walt Disney Product Lines|
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Marketing MKT230 A02|

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Walt Disney Product Lines|
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Marketing MKT230 A02|

wALT DISNEY CORPORATION

June 5, 2012
Authored by: STACEY LITSEY
wALT DISNEY CORPORATION

June 5, 2012
Authored by: STACEY LITSEY

Abstract

This paper will take a look at the product lines that the Walt Disney Corporation has to offer both on a national and world wide market. I will give a brief history of the company and explain the different product lines that are available through each of Disney’s outlets.

Since its founding in 1923, The Walt Disney Company and its affiliated companies have remained faithful to their commitment to produce unparalled entertainment experience based on the rich legacy of quality creative content and exceptional storytelling. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diverse international family entertainment and media enterprise with four major business segments; media networks, parks and resorts, studio entertainment, and consumer product (corporate.disney.go.com). Disney Consumer Products (DCP) is the business segment of The Walt Disney Company that extends the Disney brand to merchandise ranging from apparel, toys and home décor to books and magazines, foods and beverages, stationery, electronics and animation art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home, Disney Food, Health & Beauty and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines and DisneyStore.com, the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America and Europe. The Disney Stores chain in Japan is operated under a license agreement with Disney. In the last few years...
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