Walt Disney

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Opportunities
•    Move into different segments
•    Proper inventory management
•    Market development in untapped countries.
•    Reduction in operating costs.
•    Disney music channel
•    Benchmarking to improve management practices.
•    Disney school of management and training
•    Online Websites
•    Develop more attractions for theme park.

Threats

•    Security Threats due to terrorism
•    Employee retention
•    High competition in Media Industry.
•    Facing fierce competition from Paramount Parks, Universal Studios and Six Flags Theme Parks. •    Social and ethnic groups.
•    Government policies
•    High demanding market in terms of innovation.
•    Increasing salaries and labor cost.
•    Recession
•    Maintain product differentiation.
•    Tight competition in national and international markets. •    Searching, paying and retaining innovative people. •    Piracy

Summary and Review of Walt Disney Company 10-K 2008

The Walt Disney Company, a $53.7 billion corporation as of the closing price of its last day of business in the fiscal year of 2008, is a “diversified worldwide entertainment company” (Disney). The company is involved in four different entertainment sectors, Media Networks, Parks and Resorts, Studio Entertainment, and Consumer Products.

The Media Networks segment includes its domestic broadcast television network, ABC Television Network, which has over 233 local affiliate agreements and reaches 99% of all U.S. television owning households. Almost all of its revenues come from advertising time sold during network programs. The company also owns television production and distribution operations including ABC Studios, Buena Vista Productions, and ABC Family Production. These companies create and provide programming for ABC, as well as Disney’s other cable networks. They also sell content for syndication purposes. The productions are distributed domestically through Disney-ABC Domestic Television and internationally through Disney-ABC ESPN Television International. The content is also sold and distributed in DVD form as well as online. Disney also owns and operates nine very high frequency stations, and one ultra-high frequency television station. These are located in primary U.S. markets, transmit both analog and digital signals, and reach 23% of U.S. television owning households. The company also owns carious cable networks in domestic and international markets. The cable networks garner most of their revenues from monthly subscription fees paid through contracts with cable providers, and the remaining revenue comes from advertising sold on some of the networks. Numerous cable networks make up part of the media network’s segment of the company. One of which is ESPN, a “multimedia, multinational sports entertainment company” (Disney). The company operates ESPN, ESPN2, ESPN Classic, ESPNNEWS, ESPN Deportes, and ESPNU, as well as four high definition sports channels. ESPN has distribution rights or interests with 45 international sports networks in more than 195 countries. ESPN also has numerous radio stations also owned by the company. Disney Channel is another cable network service owned by the company. It targets families, and specifically children. Other family oriented cable networks owned by the company include Playhouse Disney, targeted towards preschoolers, and Toon Disney, featuring animated Disney programming, which will soon be reformatted as Disney XD, and will provide more live-action and animated programming for children 6-14. The company also has full or partial ownership of Jetix (a publicly traded European children’s entertainment company), Jetix Latin America, Hungama (an Indian children’s entertainment company) ABC Family, SOAPnet, A&E, The History Channel, The Biography Channel, and History International. It also owns the Lifetime Entertainment Services, which include Lifetime Television, Lifetime Movie network, and Lifetime Real Women. The company...
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