About Wake Me Up Music also known as (WMUM) was birthed out of a passion to reach an audience that wasn't listening. Established in mid-2001, its main objective is to promote underrated, understated and even unheard-of artistes, and make their music available to the masses. Starting out primarily as an independent record label, WMUM has been representing local bands and facilitating their CD releases since its inception in 2000. Aside from the label, WMUM also runs a music shop in the western part of Singapore. The indie and unpretentious one-stop music hub sells (among other things) guitar gear, CDs from local, regional and international indie bands, band merchandise, and other vintage items. The shop also offers services like t-shirt printing and button making. WMUM also houses a jamming studio, which has proven to be popular with professional musicians and budding wannabes alike.
With a current network in Malaysia, WAKE ME UP MUSIC hopes to branch out further into the rest of Asia, and possibly Australia. WMUM aims to place Singapore on the world map of indie music through its emphasis on showcasing local bands, while documenting the Singapore music scene's journey and growth. It's about time we WAKE UP to some good music!
The case study of a local company will allow us to zoom in on how the local music industry runs, through WMUM we can see some of the strategies used locally to attract people from different walks of life, since the company focuses on getting the local music scene to rise up and allow our own brand of music to fluctuate through the country. Singapore has some strict rules and regulations towards music, about the bands that are being brought in, WMUM definitely face some problems regarding law, in terms of respect towards the country and bringing out good music. Therefore my aim is to understand how they bring up bands that are talented, produce good music and what are some of the difficulties and problems faced when...
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