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W15 REI Segal

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W15 REI Segal
Case Write-up #2 REI Rentals

Team membership: You must work in your assigned group and submit one report on cTools Test Center for the group.

Mechanics: Page length limitation: Not more than Title + 6 pages, laid out as follows:
Title page: fill in the template on following page with your section # and authors’ names.
Page 1: A memo addressed to Kirk Myers following the template format (see following page), single spaced, stating your findings in the categories listed.
Pages 2-6: Detailed analytical support for your Page 1 memo.
Page 7: grading template
Layout:
Page size: US standard 8.5” x 11”
Margins: Minimum of 1” on all four sides
Font Size: 12 pt (or larger)
NOTE: You must use this template to type up your report. Failure to do this will result in a mandatory 2 point deduction.
Please delete this first page, fill in your names on the cover page that follows. In the pages that follow, keep the section headings, but replace the instructions with your own content that addresses the issues called for in the instructions. In your writing, please pay attention to layout for readability (bulleting, use of white space, figures/tables, etc.).

REI Rentals Case Report

TO 552

Team Name: Sangria

Authors: Ellen Carter, Peter Ciaverilla, Dror Segal, and Wacey Turner

Section: 1

February 2015

To: Kirk Myers
From: Team Sangria (Section 1)
RE: Demo Ski Rental Business Operations Analysis
Memo: page 1
Compose a one-page (single-spaced) memo that summarizes key findings of analysis and recommendations (citing analytical justifications and evidence) for REI regarding its demo ski rental business. State clearly the strategic objectives for this business and explain how REI’s current operations do or do not support these objectives. While it should not include detailed calculations, the memo should give the reader a clear sense of how you logically arrived at your conclusions concerning the causes of problems and your recommendations for actions to

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