Volvo Business Units and Caterpillar

Topics: Volvo, Volvo Business Units, Caterpillar Inc. Pages: 107 (17725 words) Published: December 5, 2012
Integrated Company Analysis
Wisconsin School of Business
December 14, 2010

Team A9

Ryan Beal - Jay Frohne - Tiana Jia - Megan Johnson - Stuart Solomon On our honor, we have neither given nor received unauthorized aid in completing this academic work.

Table of Contents
Executive Summary .......................................................................................................................................1! Overview of Recommendations ............................................................................................................... 1! Background ....................................................................................................................................................2! Caterpillar Inc. Overview ......................................................................................................................... 2! Strategic Overview ................................................................................................................................... 2! Competitive Environment......................................................................................................................... 3! Acquisitions .............................................................................................................................................. 3! Marketing Strategy Analysis for Caterpillar and the CAT Brand .................................................................4! Background of the CAT Brand ................................................................................................................. 4! Reputation ................................................................................................................................................. 5! Segmentation ............................................................................................................................................ 5! Positioning ................................................................................................................................................ 5! Marketing Mix .......................................................................................................................................... 6! Product ................................................................................................................................................. 6! Price ...................................................................................................................................................... 6! Distribution .......................................................................................................................................... 6! Promotion ............................................................................................................................................. 6! The Challenge ........................................................................................................................................... 7! Recommendation ...................................................................................................................................... 8! Financial Analysis..........................................................................................................................................8! Recommendation .................................................................................................................................... 10! Valuation Analysis .......................................................................................................................................10! Recommendation .................................................................................................................................... 10! SWOT Analysis ...........................................................................................................................................10! Recommendations...
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