Vocabulary Booster German English

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Erklärung
UNIT 18

Beispiele

Market leader

Marktführer

someone or something that is winning during a race or other situation where people are competing A company’s sales expressed as a percentage of the total market Short-term tactics designed to stimulate stronger sales of a product The situation in which there is only one seller of a product; a market in a particular product in which a single producer can fix an artificial price. Companies offering similar goods or services to the same set of customers A short and easily memorized phrase used in advertising The division of a market into submarkets according to the needs or buying habits of different groups of potential customers A small and specific market segment; an area or position which is exactly suitable for a small group of the same type

Microsoft is a world leader in software design.

Market share

Marktanteil Promotion, Warenangebot Monopol, Monopolstellung

The company has increased its market share.

Promotion

There was a promotion in the supermarket and they were giving away free glasses of wine. The government is determined to protect its tobacco monopoly.

Monopoly

Competitors

Konkurrenten Werbespruch, Motto, Slogan Marktsegmentierung, Marktunterteilung Nische

Their prices are better than any of their competitors. an advertising slogan

Slogan

Market segmentation

City Insurance segmented the market into three by issuing three types of policy.

Niche

an ecological niche.

1

Differential advantage Turnover

Differentialvorteil, -vorzug Umsatz Rezession Perfekter Wettbewerb

A factor which makes you superior to competitors in a certain respect A business’s total sales revenue A period during which an economy is working below its potential When products are homogeneous, and there are a great many firms too small to have any influence on the market price, and firms can easily enter and exit the industry Situation in which there is only one buyer Industry in which the efficient existence of more than one producer is impossible; examples include public utilities such as water, gas and electricity, where it would be inefficient to have several competing companies laying their own networks of pipes or cables. When many producers of slightly differentiated products are able to sell them at well above their marginal costs. A concentrated market dominated by a few large suppliers. This is very frequent in manufacturing because of economies of scale and the cost barriers of entering and industry Factors which cause the average cost of producing something to fall as output increases. Large supermarkets have high turnovers (= their goods sell very quickly). The country is sliding into the depths of (a) recession. The two companies are in competition with each other.

Recession

Perfect competition

Monopsony Natural monopoly

Monopson Natürliches Monopol

Monopolistic competition

Monopolistischer Wettbewerb

Oligopoly

Oligopol

Economies of scale

Massenproduktionsvorteile

2

Barriers to entry

Zugangsbeschränkungen

Economic or technical factors that make it difficult or impossible for firms to enter a market or compete with existing suppliers. One in which a market leader can indicate its preferred price to smaller competitors.

Dominant-firm oligopoly Cartel Kartell

Group of producers or sellers who fix prices and quantities in order to avoid competition and increase profits. This is illegal in many countries, most notably the USA

an oil cartel

3

UNIT 19
Innovation Innovation, Neuerung Streuen, aufteilen Fusionieren, verschmelzen, Überfall, Angriff Designing new products and bringing then to the market To expand into new fields To unite, combine, amalgamate, integrate or join together Buying another company’s shares on the stock exchange, hoping to persuade enough other shareholders to sell to take control of the company A public offer to a...
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