VDB Brief
FOUR SEASON
Business: Four Season Hotels
Service: Hospitality, Laundry, Restaurant, Gym
Assessment Item 1
1.0 Introduction
Recent studies show that the use of technology in almost every activity we daily make has become more important day by day. This also can be applied in business aspects, like hospitality, where the customer attention is the priority, so managers need to find the way to automatize the service the best as possible.
2.0 Analysis of Issue
2.1 Summary of the issue
In the article “Warning, warning! Entering bots mania”, the author is trying to let us know the negative part of robot evolution, saying, “artificial intelligence is going to cause huge disruption, as a host of everyday functions” (Colvile, 2014). The issue here is that there’s the possibility that robots can become ‘our social as well as economic superiors’, so in every business that requires technology for working, there’s the need to be sure if is necessary to keep automatizing the product or service, or it just can still be a real people’s job.
Despite this, technological advances go faster than we think, for example we can appreciate the evolution of the embodied systems that interact with humans, where “the ability to interact with people in the human environment has been a recent motivator of the humanoid robotics community and the service robotics community. For systems such as these, safety and minimizing impact on human living spaces are important issues, as well as the issues of performance and ease of use” (Breazeal, 2003, p. 121). This means that automatized machines are starting to be created very similar as humans, which support the theory that some day they will become in better humans than us.
2.2 Implications for management of virtual business
Talking about our specific business, hospitality, to increase service productivity, “many companies utilize automation extensively to reduce the use of labor. However, greater use of automation does not always
Business: Four Season Hotels
Service: Hospitality, Laundry, Restaurant, Gym
Assessment Item 1
1.0 Introduction
Recent studies show that the use of technology in almost every activity we daily make has become more important day by day. This also can be applied in business aspects, like hospitality, where the customer attention is the priority, so managers need to find the way to automatize the service the best as possible.
2.0 Analysis of Issue
2.1 Summary of the issue
In the article “Warning, warning! Entering bots mania”, the author is trying to let us know the negative part of robot evolution, saying, “artificial intelligence is going to cause huge disruption, as a host of everyday functions” (Colvile, 2014). The issue here is that there’s the possibility that robots can become ‘our social as well as economic superiors’, so in every business that requires technology for working, there’s the need to be sure if is necessary to keep automatizing the product or service, or it just can still be a real people’s job.
Despite this, technological advances go faster than we think, for example we can appreciate the evolution of the embodied systems that interact with humans, where “the ability to interact with people in the human environment has been a recent motivator of the humanoid robotics community and the service robotics community. For systems such as these, safety and minimizing impact on human living spaces are important issues, as well as the issues of performance and ease of use” (Breazeal, 2003, p. 121). This means that automatized machines are starting to be created very similar as humans, which support the theory that some day they will become in better humans than us.
2.2 Implications for management of virtual business
Talking about our specific business, hospitality, to increase service productivity, “many companies utilize automation extensively to reduce the use of labor. However, greater use of automation does not always