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Value Chain Analysis

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Value Chain Analysis
COLLEGE OF TECHNOLOGY LONDON
LONDON

ASSIGNMENT 1
MANAGEMENT INFORMATION SYSTEM

Submitted by, ALLWYN MATHEW BA BIT TERM 4 STUDENT ID- 070209-91 allwyn.mathew@stu.ctlondon.ac.uk

TABLE OF CONTENT

1. INTRODUCTION………………………………………………………….. 2 2. DISCOVERING THE COURSE OF ACTION FOR VALUE CHAIN… 2 3. THE VALUE CHAIN ANALYSIS OF TESCO………………………….. 3 A. PRIMARY ACTIVITIES (a) Inbound logistics……………………………………………………. 3 (b) Operations…………………………………………………………... 4 (c) Outbound logistics………………………………………………….. 4 (d) Marketing and Sales………………………………………………... 4 B. SUPPORTING ACTIVITIES (a) Company Infrastructure…………………………………………… 4 (b) Human Resource Management……………………………………. 5 (c) Technology Development…………………………………………... 5 4. THE INFORMATION SYSTEM MODEL………………………………. 5 5. CONCLUSION…………………………………………………………….. 8 6. REFERENCES…………………………………………………………….. 9

1. INTRODUCTION
In the present concept, in order to cope up with the rising competition involved in the business market, organizations adopt innovative and strategic IT systems so as to gain sustainable competitive advantage over their competitors. By revising the business processes and integrating them with information systems and culture the business will be able to experience an increase in sales and minimization of costs. By selection of appropriate systems and technologies, uncalled-for systems are eradicated. ‘The strategic information systems (SIS) are the category of systems that mastermind a business division’s competitive strategy.’ (Callon, 1996 and Neumann, 1994) To keep up with the growing customer demands and for increasing the market share, many organizations are now turning to expansion. But for this, it is essential that the right strategic information system is chosen. The systems used may vary from EIS, OIS, TPS, KMS- or any other systems which satisfies the objectives of



References: 1. Callon, J.D, (1996), “Competitive Advantage Through Information Technology”, Second edition, McGraw Hill, New York. 2. Neumann, S, (1994), “Strategic Information Systems- Competition Through Information Technologies”, Third edition, Macmillan, New York. 3 4. Thompson, Jr., John. E.Gamble, Strickland, (2004), “Crafting and executing strategy”, Fourteenth edition, McGraw-Hill, p.69.

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