Use the Boston Consulting Product Matri
Use the Boston Consulting Product Matrix to plot your product's position and the position of the competitor you selected for your Brand Comparison Paper. Prepare a brief explanation of the reasoning behind your placement of the products on the Boston Consulting Product Matrix.
Our product the Samsung Galaxy S5 in comparison with the iPhone 6 is positioned evenly with the iPhone in terms of the Boston Consulting Product Matrix. Within the Product Matrix you have various levels of market growth as well as market share in which they are broken down into 4 category’s Stars, Cash Cows, Dogs and Question Marks. Our product will fall into the Cash Cow category being our products earnings are high and stable, the cash flow is high and stable and the strategy is to invest and maintain current level. Now as for our competition we can only assume they are in the same position being they have more sales to date. The actual reasoning behind the placement of the Samsung Galaxy S5 is the market growth rate is high in which we consume which is used to often further growth. In terms of strategies Samsung has some great strategies being they excel in product development, diversification, divestiture and retrenchment. Our competitor Apple also has great strategies with the exception of product development. Although they find a way to recreate the iPhone every so many months they don’t necessarily aim to please the consumers. Apple has been known to take a current phone and give it a new color and give it an updated operating system that every other tablet or phone will have without purchasing the newer phone and reissue it out as a new phone. Samsung happens to even out in the position charts being Apple has a strong following but Samsung happen to gain new consumers daily like any other company and they continue growing and that it why the brand is very competitive in the growing market.
Our product the Samsung Galaxy S5 in comparison with the iPhone 6 is positioned evenly with the iPhone in terms of the Boston Consulting Product Matrix. Within the Product Matrix you have various levels of market growth as well as market share in which they are broken down into 4 category’s Stars, Cash Cows, Dogs and Question Marks. Our product will fall into the Cash Cow category being our products earnings are high and stable, the cash flow is high and stable and the strategy is to invest and maintain current level. Now as for our competition we can only assume they are in the same position being they have more sales to date. The actual reasoning behind the placement of the Samsung Galaxy S5 is the market growth rate is high in which we consume which is used to often further growth. In terms of strategies Samsung has some great strategies being they excel in product development, diversification, divestiture and retrenchment. Our competitor Apple also has great strategies with the exception of product development. Although they find a way to recreate the iPhone every so many months they don’t necessarily aim to please the consumers. Apple has been known to take a current phone and give it a new color and give it an updated operating system that every other tablet or phone will have without purchasing the newer phone and reissue it out as a new phone. Samsung happens to even out in the position charts being Apple has a strong following but Samsung happen to gain new consumers daily like any other company and they continue growing and that it why the brand is very competitive in the growing market.