Woolworths Ltd is retailer so main goal is to sell. Scale of online shopping increased manifold in last two decades. In present time in developed countries, such as Australia customers can buy online almost everything. On this base arose the need to create a new field of marketing – internet marketing and e-commerce. THE BASIC UTILITY AND USER-FRIENDLINESS OF THE FIRM’S WEBSITES From all 32 divisions of Woolworths Ltd, 16 have websites. Also there is one website which belongs to Woolworths Limited and describes enterprise as a whole. All websites fulfil different roles. DIVISIONS| CHARACTERISTICS|
Woolworths Limited| Customers can find reports, media releases, announcements, board of directors and management, information for investors, characteristics of strategies and actions adopted by company.http://www.woolworthslimited.com.au/phoenix.zhtml?c=144044&p=homepage| AUSTRALIA|
Woolworths | Woolworths is main division of Woolworths Ltd. Now, there are over 700 stores in Australia which serve over 13mln customers every week. Its website is the most developed from all divisions. Customers can buy online goods via site, get information about performances, use interactive options, store locator or leave feedback.http://www.woolworths.com.au/wps/wcm/connect/website/woolworths| Thomas Dux Grocery| Website provides only information about new coming products, promotions, recipes and store locator.http://www.thomasdux.com.au/| BWS Beer Wine Spirits| Via this website customers might only find information about types of alcohol sold in stores, current offers in stores. Except from wines and beers in this sores there is possibility to buy hard liquor.http://www.beerwinespirits.com.au/| Dan Murphy’s| This is online shop where customers can buy all types of alcohol. Additionally, customers get knowledge about offers and events.http://danmurphys.com.au/dm/home.jsp| Cellarmasters| Online shop – selling wines only (white, red and sparkling). Also provides information about hot deals and gifts.http://www.cellarmasters.com.au/| ALH Group| Website of Woolworths’ hotels. Customers may find information about company, media releases, venues, social responsibilities. http://www.alhgroup.com.au/| Caltex Woolworths/ Safeway Petrol | Website has information about products, offers, rewards, gift cards, safety issues, petrol station locator. http://www.woolworthspetrol.com.au/home| Big W| Online shop (home & garden, beauty & health, baby, electronics, entertainment, toys, sports & leisure) store locator, online catalogue, and big sale in stores. Has link to Facebook account.http://www.bigw.com.au/bigw/home.jsp| Dick Smith| Electronics online shop – TV & Video, Audio & Mp3, photography, computers, printers and office, mobiles & wireless, car & GPS, gaming, home & security, kids technology. Customers can take advantages of online deals, store locator and links to social media websites (Facebook Twitter, YouTube).http://dicksmith.com.au/dsau/home.jsp| Masters Home Improvements| Website provides only information about new coming products, promotions, store locator and tips about decoration – Ideas & Inspirations.http://masters.com.au/| NEW ZEALAND|
Countdown| Countdown fulfils the same role as Woolworths in Australia – main supermarket in New Zealand. Online shop, offers, stores, community, overview of company.http://www.countdown.co.nz/| Super Value| Website provides information about current promotions, new releases, overview of company, tips about food and nutrition. http://www.supervalue.co.nz/| Fresh Choice| Website has the same layout as Super Value site – only colours are different. Store differs from Super Value by wider range of products (SV – convenience store, FC – full-service store).http://freshchoice.co.nz/| Dick Smith Electronics| Its website has the same layout and content as Australian Dick...