Use of the Website and Social Media of Woolworths
USE OF WEBSITE AND SOCIAL MEDIA OF WOOLWORTHS LTD
Woolworths Ltd is retailer so main goal is to sell. Scale of online shopping increased manifold in last two decades. In present time in developed countries, such as Australia customers can buy online almost everything. On this base arose the need to create a new field of marketing – internet marketing and e-commerce.
THE BASIC UTILITY AND USER-FRIENDLINESS OF THE FIRM’S WEBSITES
From all 32 divisions of Woolworths Ltd, 16 have websites. Also there is one website which belongs to Woolworths Limited and describes enterprise as a whole. All websites fulfil different roles. DIVISIONS | CHARACTERISTICS | Woolworths Limited | Customers can find reports, media releases, announcements, board of directors and management, information for investors, characteristics of strategies and actions adopted by company.http://www.woolworthslimited.com.au/phoenix.zhtml?c=144044&p=homepage | AUSTRALIA | Woolworths | Woolworths is main division of Woolworths Ltd. Now, there are over 700 stores in Australia which serve over 13mln customers every week. Its website is the most developed from all divisions. Customers can buy online goods via site, get information about performances, use interactive options, store locator or leave feedback.http://www.woolworths.com.au/wps/wcm/connect/website/woolworths | Thomas Dux Grocery | Website provides only information about new coming products, promotions, recipes and store locator.http://www.thomasdux.com.au/ | BWS Beer Wine Spirits | Via this website customers might only find information about types of alcohol sold in stores, current offers in stores. Except from wines and beers in this sores there is possibility to buy hard liquor.http://www.beerwinespirits.com.au/ | Dan Murphy’s | This is online shop where customers can buy all types of alcohol. Additionally, customers get knowledge about offers and events.http://danmurphys.com.au/dm/home.jsp | Cellarmasters | Online shop –
Woolworths Ltd is retailer so main goal is to sell. Scale of online shopping increased manifold in last two decades. In present time in developed countries, such as Australia customers can buy online almost everything. On this base arose the need to create a new field of marketing – internet marketing and e-commerce.
THE BASIC UTILITY AND USER-FRIENDLINESS OF THE FIRM’S WEBSITES
From all 32 divisions of Woolworths Ltd, 16 have websites. Also there is one website which belongs to Woolworths Limited and describes enterprise as a whole. All websites fulfil different roles. DIVISIONS | CHARACTERISTICS | Woolworths Limited | Customers can find reports, media releases, announcements, board of directors and management, information for investors, characteristics of strategies and actions adopted by company.http://www.woolworthslimited.com.au/phoenix.zhtml?c=144044&p=homepage | AUSTRALIA | Woolworths | Woolworths is main division of Woolworths Ltd. Now, there are over 700 stores in Australia which serve over 13mln customers every week. Its website is the most developed from all divisions. Customers can buy online goods via site, get information about performances, use interactive options, store locator or leave feedback.http://www.woolworths.com.au/wps/wcm/connect/website/woolworths | Thomas Dux Grocery | Website provides only information about new coming products, promotions, recipes and store locator.http://www.thomasdux.com.au/ | BWS Beer Wine Spirits | Via this website customers might only find information about types of alcohol sold in stores, current offers in stores. Except from wines and beers in this sores there is possibility to buy hard liquor.http://www.beerwinespirits.com.au/ | Dan Murphy’s | This is online shop where customers can buy all types of alcohol. Additionally, customers get knowledge about offers and events.http://danmurphys.com.au/dm/home.jsp | Cellarmasters | Online shop –