Usa Today and Wall Street Journal Swot

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USA TODAY

Strengths
1. Hotel Circulation
2. Cheaper for Technological Circulation
3. Number One For Sports Coverage
4. Relates To More People Who Do Not Have A Strong Business Background 5. Easier Comprehension For Lower Education Level Readers 6. More Popular in Lower Income Families (under $80,000)
7. Use of Google Ads
8. Popularity Greatly Exceeds the Competition Outside the WSJ 9. Short Distribution to Circulators

Weaknesses
1. Decline of Paper Reading
2. Availability of Free Online Articles Before Subscription 3. Lack of Youth Appeal- Average Age is 50 Years Old
4. More of A Domestic Newspaper Compared to the WSJ, offered in London and a few select cities 5. Wide Range of Coverage That Does Not Target One Market Segment 6. More Popular in Lower Income Families (under $80,000)

7. Use Of Google Ads
8. Competition From TV and Radio

Wall Street Journal

Strengths:
1. Cheaper Technological Circulation
2. Globally Reliable Business Source for Relevant Economic Local and International Updates 3. Highest Circulation Nationwide
4. Globally Recognized Source
5. Focus is Primarily on Business, Economics, Stock Market 6. More Popular in Higher Income Families (greater than 100,00) 7. Use Of Google Ads
8. Recently Sold To A Company With High Approval Ratings
9. On XM Radio
10. Can Receive in all 50 States
11. Popularity Greatly Exceeds the Competition Excluding USA Today 12. Short Distribution to Circulators
13. Conservative Reporters

Weaknesses:
1. Declines in Paper Reading
2. More Popular in Higher Income Families (greater than 100,00) 3. Use Of Google Ads
4. Competition From TV Radio
5. Conservative Reporters

USA Today
Opportunities
* Provide news as it happens by uploading it to the internet- especially good for the Sports section for real time scores and stats * Feeds the increasing interest in current news, when wanted, at their fingertips. * As internet readers increase, save money on using less paper, ink ,etc. Also can eliminate some salary expenses (delivery boy, etc.) * A decrease in operating costs will open up the opportunity for them to focus on the popularity of Internet media. * Set distribution which provides a guaranteed advertisement community * The set advertisement community guarantees loyalty to the switch to internet media, and a steady income from advertisements (the main source of income) * Information demand is increasing

* With the switch to Internet media, an increase in information demand provides increased popularity and focus of one of the top two leading news sites. * Increased advertisement opportunities

* As their main source of income, this will potentially create growth * Journalism education focusing on the internet
* New fresh minds focusing on the future of media

Threats
* Groupon & Craig’s List
* Other, cheaper advertisement opportunities
* Other forms of print Radio, TV, magazines
* Competition for the same information
* Competition from other free news on the internet
* No need to pay for a subscription
* Eventually the paper may have to provide an on-line subscription to readers * It will be difficult to transition from providing free online news to paid subscriptions * Blogs
* No need to hear the opinions of journalists
* Google-Yahoo advertisement partnership
* A threat to regulations on advertisements
* Global regulation- United kingdom
* Threat to the international regulation, fore sighting the future of American news, and internationally reported news * Technology
* Giving other options to industry leading print information * Plummeting stock market
* Threat of the future of the paper in the industry as far as finances * Journalism education focusing on the internet...
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