Unit 4 Ip Notes

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Unit 4 IP notes
Augmented Reality: Reality Gets Better

Augmented Reality: Reality Gets Better

1).What is the difference between virtual reality and augmented reality? Augmented reality allows for the use of real life images with graphics or other effects and can use any of three major display techniques such as head-mounted display, and spatial displays which are able to display graphical information on physical objects and handheld displays. Virtual reality is generated through a computer interactive which is three dimensional in which people can immerse themselves. (Laudon, & Laudon, 2012).

(2).Why is augmented reality so appealing to marketers? Because it will generate more sales and offer customers more insight into the market such as with real estate, in having a way to visually inspect the measurements and other qualities of the home, this will make the consumer more interested and plus it will give the real estate company more revenue from sales. Customers can actually point their phones at a house and get information on the house immediately this is great for busy people who are searching for the perfect house to buy. It is also great for the success of the real estate company not to mention more convenient and time saving (Laudon, &Laudon, 2012).

3).What makes augmented reality useful for real estate shopping applications? It can help both the realtor and the consumer in ways that will implement more sales. As a consumer becomes more dependent on their cell phones having an application like this would enable a potential customer that is always on the go to see the various features of real estate in order to assist them in making a decision on whether or not they would like to call and receive more information about the house. It gives both the consumer and the real estate company an advantage on sales without wasting anyone’s’ time. (Laudon, & Laudon, 2012). (4).Suggest some other knowledge work applications for...
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