Task 1a: Select an appropriate company, discuss and agree your choice with your tutor.
I choose this company, because I can find many information about Coca-Coa which are usable for these tasks. It’s also an interesting company for me, because I want to know how this company became a multinational company. What are their mission to stay strong against the other competitors. In this report you read the story about Coc- Cola company, about the start the formula, the bottle and the branche that they have today. In my report I will start with the story about Coca-Cola company, about the start the formula, the bottle and the branche that they have today.
History of the company
The inventor of Coca-Cola named John Pemberton. Pemberton moved to Atlanta and started making and selling of patent medicines. One of his biggest selling items was French wine of coca. A cocaine laced Bordeaux wine that was popular throughout the world. At the time cocaine was not thought of harmful. Doctors gave them as a medicine recipe. Pemberton's formula also contained caffeine from the kola nut (which is actually a seed from a tree in Africa). He sold his "French wine of coca" as a cure for nervous disorders, disturbances of internal plumbing, and impotency. In 1886 he removed the wine so the substances would be like a syrup based medicine. After that he began with experimenting. The cocaine and caffeine were very bitter tasting, so plenty of sugar was added to mask these flavors. Citric acid then had to be added to provide some bite that would counter-balance the sweetness. This creation of new syrup became Coca-Cola.
The secret formula of Coca-Cola
From the beginning other companies tried to be as successful as Coca-Cola. What is so special about this syrup? What are its substances? Just one look at the name and you'll know the two main ingredients of Coca-Cola. The leafs of the coca plant from South America, and the African kola nut, which is very rich of caffeine. The chemists agree that the last trace of cocaine was removed from the drink in 1903. The exact formula has always been a mystery. It is said that only two top-chemists in the company know the exact formula at the same time. It is also said that in the complete history of Coca-Cola only 8 people ever knew it. It seems to be very important to the Coca-Cola Company to keep its formula secret. Lots of other companies tried to imitate Coca-Cola, but in the end, only Pepsi Cola appeared to be a serious competitor. Nowadays products of The Coca-Cola company are consumed at the rate of more than one billion drinks per day. The Coca-Cola company that conducts business in nearly 200 countries and its subsidiaries employ nearly 30.000 people worldwide.
Task 1b: Describe the mission statement and corporate aims and objectives (or values and goals) of your selected company. Coca-Cola wants to satisfy people around the world with the best-branded beverages. They must first start from the inside to become a successful company. All employees are treated equally and are encouraged to contribute their ideas to the company. Teamwork within the company contributes to great customer service. Outside the company, Coca-Cola works along side with local leaders to establish closeness as a community. Coca-Cola becomes a part of a community to contribute to education, health, wellness, and diversity.
Coca-Cola goes by the statement “Think local, act local”. Customers’ tastes are always changing therefore Coca-Cola keeps on making new products to satisfy their needs. Coca-Cola is a local company in over 200 countries.
Quality is a huge factor in serving people. All products going out are checked thoroughly by employees before reaching the consumer. Every employee is educated and informed on how important quality is for the company. Coca-Cola wants to make sure that the consumer enjoys its product.
Inside and outside help contribute to Coca-Cola staying on...
Please join StudyMode to read the full document