Unit 37 Understanding Business Ethics

Topics: Richard Branson, Virgin Group, Business ethics Pages: 6 (2659 words) Published: April 22, 2013
Unit 37 – Understanding Business Ethics
Explain at least 3 general activities from an ethical viewpoint your chosen business needs to consider in its operational activities. Describe how the business is attempting to show its stakeholders that it is aware of the ethical concerns that apply. Corporate social responsibility (CSR)

CSR is about how companies manage the business processes to produce an overall positive impact on society. Business ethics
Business ethics is the accepted set of moral values and corporate standards of conduct in a business organization. The specifics of what this actually means can vary from one organization to another. Task 1/P1

Include the following, which should explain:
Virgin Airlines operational activities
A Virgin Atlantic employee has resigned following allegations she passed on eight celebrities' flight details to paparazzi agency Big Pictures in 2010. Among those reportedly affected were Tottenham Hotspur player Jermaine Defoe, actress Sienna Miller and singer Cheryl Cole, the Guardian reported. Virgin Atlantic has said it is investigating while Defoe's spokeswoman said he was consulting lawyers. The employee has denied the allegations. Other celebrities named by the paper include Ms Cole's ex-husband, the Chelsea footballer Ashley Cole, actresses Scarlett Johansson and Gwyneth Patrol and pop stars Robbie Williams and Nicole Scherzinger. http://www.bbc.co.uk/news/uk-17637277

Virgin started a trial of free Wireless In-flight Entertainment on a few selected air crafts; the idea was to see if flight entertainment boosted annual profits, they wanted to provide state of the art systems including 300 hours of movies, TV shows and music all available on your own device. The device can be accessed on an iPod, iPhone, iPod, and laptops this shows that Virgin is also in touch with modern technology Virgin yet needs to consider potential price changes for the customers and how this might effect them travelling with the company. Virgin Atlantic has reduced fuel emissions by 100,000 tonnes of carbon dioxide annually following the introduction of innovative, new flight software. New, innovative computer software will save Virgin Atlantic almost 20 million and reduce fuel emissions by 100,000 tonnes of carbon dioxide annually, it has emerged. The sophisticated system can pin-point accurately where fuel can be used more efficiently, monitoring 300 different points during each flight and enabling the airline to reduce fuel burn significantly. As a result the airline can now boast impressive emission cuts and savings of of £20 million. http://www.clickgreen.org.uk/news/national-news/123721-airline-virgin-atlantic-reveals-100,000-tonnes-of-annual-co2-savings.html Virgin airlines mission Statement and corporate aims and objectives? Virgin airlines mission statement says that they want to provide safety, security and consistent delivery of the basics that are the foundation of everything that they do. Virgin also has their aims and objectives. These aims are to provide their passengers with pleasurable flying experience from the time they book the flight to the time the plane lands at their destination. Virgin Atlantic also want provide a cost affective way to travel which appeals to all classes. How Virgin Airline attempts to show its stakeholders that it is aware of the ethical concerns Virgin have already created more than 200 branded company’s world wide, employing approximately 50,000 people, in 29 countries Virgin have Corporate social responsibility (CSR) which is how companies manage the business process to produce an overall positive impact on society, Virgin are now doing this by delivering brand values, which are: value for currency, superior quality, dazzling customer service, pioneering, competitively testing and fun.; to provide a quality service by motivating employees and to assist and examine consumer feedback. Virgin value all its stakeholders which is anyone who is involved in...
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