Virgin America and Cisco current event summary

Levy, Karyne. "Virgin America Wants To Turn Boring Plane Flights Into Awesome Networking Sessions." Business Insider. Business Insider, Inc., 12 Feb. 2014. Web. 12 Feb. 2014. . This article in Business Insider directly pertains to Virgin America, an airline company, who is trying something new with their passengers. Virgin America acknowledges that every time you are on a plane it is at best a very leisurely experience but many times air travel involves frustrating limitations for the passenger and more often than not the passenger is either staring out the window or watching the person next to them snore. Many passengers accept these limitations. So, to transform and improve the flying experience for the traveler, Virgin America is currently attempting to work with an app called, “Here on Biz”. The author of the article, Karyne (2014), gives a concise explanation of how the app works when he says that, “The app connects you through your LinkedIn Profile and uses Virgin’s Wi-Fi network to allow you to send messages to others on your flight, at your destination or even people who are on other Virgin America Flights at the same time.” – (p. 1). With this information regarding the “Here on Biz” app it is pretty obvious that Virgin America’s target market is the professional business passenger since most people who have a LinkedIn account are involved in some sort of business profession. In a way Virgin American is implementing a sort of brand extension strategy. “Here on Biz” is essentially a new product that is synonymous with the Virgin America name giving the app a more recognized brand backing for more effective marketing. Although this app is still in the introduction stage, many positive responses to the app seem to indicate a long, strong growth stage in the near future. This new app brand extension has performed well in the airline business and responded well to satisfy the subconscious cravings of airline consumers to stay connected. This craving