Unilever Research. World and Russia.

Contents

1.1. The history of Unilever as a multinational corporation - 3 -

1.2. The history of Unilever in Russia - 4 -

Part. 2 General Information - 5 -

2.1. Company in a Nutshell - 5 -

2.2. Key figures - 6 -

2.3. Capital structure - 6 -

2.4. Investment activity - 7 -

2.5. Number and location of business-structures - 8 -

2.6. Present state and priority direction of R&D - 9 -

Part 3. Management - 11 -

3.1. Strategy, objectives and mission - 11 -

3.2. Principles - 11 -

3.3. Company structure - 13 -

Part 4.Production and competitiveness - 15 -

4.1. History of branch and perspective of development - 15 -

4.2. Principal competitors and key factors of success. - 15 -

4.3. Evaluation criteria and production competitiveness growth factors. - 16 -

4.4. Major groups of products. Products’ portfolio - 16 -

4.5. Main products/brands: history and market position. - 17 -

Part 5. Competitive strategies and forms of business activities in Russia - 19 -

5.1. Competitive advantages. - 19 -

5.2. Competitive strategies. - 19 -

5.3. Forms and instruments of competitive activities: FDI, M&A, R&D, Marketing-mix, etc. - 20 -

Part 6. Social responsibility and social behavior of the Company in Russia - 20 -

Nutrition - 21 -

Waste - 21 -

Sustainable Sourcing - 22 -

Health & Hygiene - 22 -

Part 7. Conclusions and Recommendations - 23 -

Part 1. Introduction

1.1. The history of Unilever as a multinational corporation

Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever was founded on 1 January 1930 by Antonius Johannes Jurgens, Samuel van den Bergh and William Hulme Lever, 2nd Viscount Leverhulme. The amalgamation of the operations of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie made sound commercial sense, as palm oil was a