Unilever Competitors Analysis

Learning Outcomes

The student should be able to demonstrate:
A basic knowledge and understanding of the diversity of the scope of management in organisations
The ability to undertake basic research and to communicate information effectively in both oral and written form
A basic knowledge of the underlying concepts and principles related to entrepreneurial activities and their management

Deliverables

This group assignment represents 50% of the total marks for this module.

This assignment is divided into 2 parts:
Part A - Report (70%)
Part B - Presentation (30%)

The group report length should be 1,500 words. You should state the number of words used on the cover of the assignment. You may include diagrams or figures, reference and bibliography lists and any appendices without word penalty. The standard sliding scale of penalties for excess length will be imposed. The penalties will be as follows:

Instructions

You are required to use relevant sources to support your answer and the application within ANY of the organizations given below: (Choose ONE only)

Unilever
Honda Motor
Samsung Electronics
PepsiCo
Exxon Mobil
Johnson & Johnson
Starbucks

Part A - Report

1) Write a group report analysing the factors that contributes to the overall success of the organization that you have chosen based on any FOUR (4) of the following aspects:-

Your analysis on the factors in the business environment including the leader of the organization should cover the following aspects:

Mega environment (CHOOSE ANY TWO)
i) International element ii) Economic element iii) Technological element iv) Sociocultural element
v) Legal-political element

Task environment (CHOOSE TWO)
i) Customers & Clients ii) Competitors iii) Labour iv) Supplier
v) Government Agencies

3) Each member of the group should fill up the Group Task Report, which states the work done and responsibilities