Unicon Concrete Case

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Unicon
 Concrete
 Products
 (H.K.)
 Ltd.
 
Submitted
 by
 –
 Hardik
 Panchal
 (103710743)
  Introduction:
  Unicon
 manufactured
 precast
 concrete
 products
 which
 mainly
 consisted
 of
 four
  main
 products
 which
 were:
 facades,
 slabs,
 stairs
 and
 partitioning
 walls.
 These
  products
 were
 used
 in
 construction
 of
 large,
 high
 residential,
 offices
 and
  industrial
 complexes.
 In
 1997-­‐98
 the
 sales
 of
 the
 company
 were
 HK$88M
 and
 the
  next
 year’s
 growth
 was
 expected
 to
 be
 more.
  Products:
  In
 1992
 the
 company
 manufactured
 only
 partitioning
 walls,
 which
 were
 used
 in
  super
 structures.
 This
 product
 had
 to
 meet
 certain
 performance
 requirements
  like,
 fire
 resistance,
 structural
 support
 and
 sound
 dampening.
 In
 1997
 this
  product
 made
 up
 of
 40%
 of
 the
 sales
 of
 the
 company.
 The
 other
 two
 products
 of
  the
 company:
 facades
 and
 slabs
 were
 correlated
 with
 each
 other.
 These
 products
  were
 made
 to
 order,
 so
 it
 couldn’t
 be
 stocked.
 Facades
 represented
 20%
 of
 the
  sales
 and
 slabs
 represented
 34%
 of
 the
 sales
 in
 1997.
 Management
 had
 predicted
  that
 the
 growth
 of
 these
 products
 would
 be
 higher
 than
 the
 partitioning
 walls
 in
  the
 future.
 Stairs
 were
 the
 smallest
 part
 of
 the
 company
 in
 terms
 of
 sales.
 It
  represented
 only
 6%
 of
 the
 sales
 of
 the
 company
 in
 1997.
  Manufacturing
 of
 Facades
 and
 Slabs:
  The
 production
 of
 Facades
 and
 slabs
 was
 similar
 which
 4
 main
 activities:
  • • • • Mould
 Setup
  Pouring
  Finishing
  Mould
 Stripping
 

Hong
 Kong
 Housing
 Authority:
  The
 construction
 market
 was
 really
 booming
 in
 Hong
 Kong
 and
 so
 there
 was
 a
  lot
 of
 demand
 of
 the
 concrete
 products
 of
 Unicon.
 Hong
 Kong
 housing
 authority
  was
 responsible
 for
 providing
 affordable
 houses
 to
 the
 local
 residents
 and
 it
 had
  many
 huge
 projects.
 This
 gave
 Unicon
 a
 very
 good
 opportunity.
 The
 requirement
  for
 Unicon
 for
 this
 contract
 was
 to
 submit
 all
 the
 detailed
 design
 and
 calculation
  of
 its
 products
 by
 the
 project
 architect
 representing
 HKHA
 for
 approval.
 This
 was
  supposed
 to
 be
 done
 for
 all
 the
 HKHA
 projects.
 This
 increased
 Unicon’s
 lead
 time
  to
 a
 very
 great
 extent.
  Blanket
 Approval:
  Mr
 Li
 the
 deputy-­‐managing
 director
 of
 Unicon
 was
 considering
 a
 strategy
 in
  which
 the
 approved
 designs
 could
 be
 resubmitted
 for
 future
 contracts.
 This
  would
 decrease
 their
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