Understanding the Nature of Products: Goods, Services & Experiences Honda Motor Co. Limited

Understanding The Nature Of Products: Goods, Services & Experiences
Honda Motor Co. Limited

Prepared By:
Ahmed Abdur Rahman - 3505170
Emirhan Sanli - 3382606
Irfanul Hoque – 3607276

For:
Mark101 Group Report
Autumn - 2009
University Of Wollongong In Dubai

Submitted To:
Ms. Conchita Fonseca

Date Of Submission:
16th November 2009

Table of Contents

1.0 Executive Summary . . . . . . .
2.0 Introduction . . . . . . . . 2.1 Origin . . . . . . . . 2.2 Aim . . . . . . . . 2.3 Sources . . . . . . . .
3.0 Nature of product in marketing management . . . .
4.0 Defining the term “Product” . . . . . . 4.1 Core Product . . . . . . . 4.2 Actual Product . . . . . . . 4.3 Augmented Product . . . . . .
5.0 Product Classifications . . . . . . . 5.1 Consumer Products . . . . . . 5.2 Business-to-Business Products . . . . .
6.0 Branding . . . . . . . . . 6.1 Line Extensions . . . . . . . 6.2 Brand Extensions . . . . . . . 6.3 Multi-Brands . . . . . . . 6.4 New Brands . . . . . . .
7.0 Conclusion . . . . . . . .
8.0 References . . . . . . .
9.0 Appendices . . . . . . . .

1.0 Executive Summary

1.0 Introduction

1.1 Origin
This report has been compiled as part of an assignment for MARK101 – Marketing Principles, Autumn 2009. The course is being taught by Ms. Conchita Fonseca at the University of Wollongong in Dubai.

1.2 Aim
The assumption is that we are the new marketing manager(s) for the product line of a real-life company from the automobile industry, in this case; Honda Motor Co. Limited. The report will focus on understanding products: goods, services and experiences.

1.3 Sources
To obtain the information needed to complete this report, we visited the official website of Honda Motor Co. Limited (http://www.honda.com/) as well as external websites and books that have facts and data pertinent to the understanding of Honda Motor or to marketing terms and theories.

2.0 Company facts
Honda Motor Co.

References: 9.0 Appendices