Begin with a brief introduction which names the company and the industry in which it operates. Then briefly describe the company’s position within the industry, and how it is trying to position itself (it is a good idea to write the intro after you have finished all of your analyses). General Environment
The industry is the item of interest in the GE model. Each of the following model elements addresses the industry first. 1. Make a profound statement, which characterizes the model element, relative to the industry. 2. Evidence is presented that pertains to characteristics of UA’s industry. 3. In a separate paragraph, a statement is made and justified which positions the firm, relative to the competition, within the industry. Demographic
In each of the 7 dimensions, you should describe the dimension relative to both the industry and the firm’s position within the industry relative to the environmental dimension. Be sure to provide support for your statements.
State whether the General Environment is favorable or unfavorable to both the industry and the firm. Identify which elements represent threats or opportunities that would appear in a SWOT.
Porter’s Five Forces
Threat of New Entrants
For each of the five forces, describe the industry both in general and from the firm’s perspective. Be sure to provide support for your statements and finally to make a judgment as to whether it is a strong or weak force. Bargaining Power of Suppliers
Bargaining Power of Buyers
Threat of Substitutes
Rivalry Among Competitors
Briefly summarize which forces are strong vs. weak and give an opinion on how attractive the industry is for the potential to gain above average returns. Identify which elements represent threats or opportunities that would appear in a SWOT.
Value Chain Analysis
For each of...