Uae Cultural Profile

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UAE Cultural profile

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Memorandum

To:
From:
Date: March 7, 2013
Subject: Cultural Profile of UAE

This is a report of the cultural profile of the country of UAE. The report includes both the social practices and business practices of the UAE culture. The report will help us understand the culture of the country, which will enable the Apple Inc. to have a competitive advantage as it expands its business in the country.

About UAE
The United Arab Emirates (UAE) is an Arab country neighboring Saudi Arabia to the south and Oman to the east. The country was formed by a federation of seven sheikdoms or emirates. The country has a current population of about 4.4 million. Arabic is the official language with English been the second language. Around 95 percent of the population is Muslim making UAE a Muslim country. The country’s oil reserves come 7th in the world rankings.

Culture overview
In UAE, Islam is the official religion hence use of Arabic language. The highest population of the local people is Sunni. Even though the traditional culture has been affected by foreign cultures, it still dominates. The traditional culture still dominates because the locals do not encourage free interaction with foreigners. The local people even have their own different schools and public institutions. The Arabs are generally polite and hospitable to visitors. These visitors are expected to respect the customs and beliefs of the Arabs in return. In the months of Ramadan, foreigners are expected to avoid eating, drinking or smoking in public. During this month the official working hours are reduced. Local women wear dresses that generally covers them from head to feet. During celebrations, the locals use folk dances and music.

UAE Economy
In 2012, UAE was ranked 30th in the world due to its GDP of $360 billion. This makes the country to have the fastest growing economy in the world. The fast growth has...
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