Aston Martin Move to Uae

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Astonmatin to UAE
1. Abstract
2. Introduction
Aston Martin was founded in 1913 by Lionel Martin and Robert Bamford, which is a British manufacturer of luxury sports cars. These are cars which bring to life the freedom and enjoyment of the open road. From 1994 to 2007 Aston Martin was passed from hand to hand, until 2007 it was purchased for £479 million by a joint venture company. Now Aston Martin be owned by David Richards and John Sinders also Ford retained a part of stake in Aston Martin ( Aston Martin, 2011). And the destination of The United Arab Emirate(UAE), which is a federation situated in the southeast of the Arabian Peninsula and include seven states they are Abu Dhabi, Ajman, Dubai, Fujairah, Ras al-Khaimah, Sharjah and Umm al-Quwain. The capital is Abu Dhabi. Also the UAE is famous around world for their rich oil reserves, ranking the sixth largest in the world. UAE's per capita GDP is equal those of leading West European nations.

3 PEST Analysis The UAE
3.1.1 Politics
General information
The United Arab Emirates is a federation of seven states formed in 1971 by the Trucial States after independence from Britain (BBC, 2011). Since then it has became a important economic centre in Middle East. The form of government in UAE is Federal presidential system and constitutional monarchy. Although the seven states Abu Dhabi, Dubai, Ajman, Fujairah, Ras al Khaimah, Sharjah and Umm al Qaiwain maintains a large degree of independence. And the country is governed by a Supreme council, which made up of the seven emirs, who appoint the prime minister (BBC, 2011). UAE have relatively liberal laws compare with other Arab states. Sharia or Islamic law is used for aspects of laws, also in UAE women can drive in street that shows a strong emphasis in equality and human right.

International relationship
The United Arab Emirates and The United Kingdom based on a unique history, and the relationship is firm. In 1921 the Treaty of Friendship has been signed between Britain and UAE pointed out that both will own a harmonious environment in leader communications and cooperation between our people and our business, the relationship has grown strong (Rashid, 2010).

Regulation

Tariff

3.1.2 Economy
The UAE has an open economy with a high per capita income. The economic diversification have reduce the 25% in GDP, the UAE was not just depend oil and gas output any more. Since the discovery of oil in the UAE more than 30 years ago, the country has become from a poor small region of desert to a modern state with a high living standard. In 2004, the UAE signed a trade and investment framework agreement with America, this negotiation opened a free trade zone—offering 100% foreign ownership and zero taxes, in that way are helping attract foreign investors (CIA, 2011).

GDP
The UAE’s GDP is worth 261 billion dollar or 0.42% of the world, according to the World Bank. From 1973 to 2009 The UAE’s average GDP was 54.02 billion dollars reaching an historical high of 261.35 billion dollars in December of 2009 and a record low of 2.85 billion dollars in December of 1973.

United Arab Emirates GDP per capita (Purchasing Power Parity) The GDP per Capita by purchasing power sands at 56584 US dollars, according to the World Bank. From the total between 1980 to 2007 the UAE’s GDP Per Capita adjusted by Purchasing Power Parity averaged 39612.96 dollars.

Inflation
The inflation rate is a measure of inflation, which measures inflation in the whole of domestic economy. The inflation rate in the UAE was reported at 1.73% in 2010, in the period from 2002 to 2007, the trend kept decrease and the average rate was 6.27%.

3.1.3 Society

Religion
Islam is the largest and the official state religion of the UAE, and also the government tolerance to other religions. Based on the Ministry of Economy census in 2005, 76% of the total population was Muslim, 9% Christian, and 15% other.

Source: Central Intelligence Agency, 2011...
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