UR UMUC Healthy Fitness Center
UR UMUC Healthy Fitness Center
Case Study, Stage 1: Business Environment Analysis
XXX XXXXX
University of Maryland University College - Europe
An Analysis of UR UMUC Fitness Center
The Business Environment Analysis for the UR UMUC Healthy Fitness Center was conducted to understand the current state of the business and use that resulting information to determine the best course of action to improve the business modal of the organization. As the new manager of the facility, it is vital to have a clear understanding of the facility’s strengths and weaknesses in order to reverse the five year trend of declining business, which may be attributed to declining disposable income(1). The analysis encompasses the use of Porters …show more content…
(2) It is low because as the fitness industry grew, the industry segment of companies supplying quality exercise equipment grew as well, leaving facilities with source of supply options when outfitting their facility. There are exceptions to supplier power when it comes to new technology being incorporated into the industry. New products with a competitive advantage will increase supplier power until competitors of the supplier produce similar products. This results in a positive impact on the UR UMUC facility and has limited effect on its business …show more content…
In this industry success is based on the volume of customers in relation to that of competition. The ability to deliver high-quality products or services in conjunction with effective sales and marketing, so that perspective customers understands the benefits of joining UR UMUC Healthy Fitness Center. (3)
Strategic Business Area: Marketing and sales is the business area will be my primary focus because it directly supports the generic strategy, and it is the customer volume that directly effects profits, with the secondary effect that increased membership will provide the funding for additional improvements required for the facility to be competitive and maintain membership growth.
Process to be improved: The process that will be improved will be the knowledge management of the equipment utilization data directly related to the demographic data of the facilities customers. By incorporating the right technology, UR UMUC can increase customer satisfaction, as well as the efficiency and effectiveness of the facility, which can be the focal point of a marketing strategy that, in conjunction with word of mouth from satisfied customers, will increase sale through increased
Case Study, Stage 1: Business Environment Analysis
XXX XXXXX
University of Maryland University College - Europe
An Analysis of UR UMUC Fitness Center
The Business Environment Analysis for the UR UMUC Healthy Fitness Center was conducted to understand the current state of the business and use that resulting information to determine the best course of action to improve the business modal of the organization. As the new manager of the facility, it is vital to have a clear understanding of the facility’s strengths and weaknesses in order to reverse the five year trend of declining business, which may be attributed to declining disposable income(1). The analysis encompasses the use of Porters …show more content…
(2) It is low because as the fitness industry grew, the industry segment of companies supplying quality exercise equipment grew as well, leaving facilities with source of supply options when outfitting their facility. There are exceptions to supplier power when it comes to new technology being incorporated into the industry. New products with a competitive advantage will increase supplier power until competitors of the supplier produce similar products. This results in a positive impact on the UR UMUC facility and has limited effect on its business …show more content…
In this industry success is based on the volume of customers in relation to that of competition. The ability to deliver high-quality products or services in conjunction with effective sales and marketing, so that perspective customers understands the benefits of joining UR UMUC Healthy Fitness Center. (3)
Strategic Business Area: Marketing and sales is the business area will be my primary focus because it directly supports the generic strategy, and it is the customer volume that directly effects profits, with the secondary effect that increased membership will provide the funding for additional improvements required for the facility to be competitive and maintain membership growth.
Process to be improved: The process that will be improved will be the knowledge management of the equipment utilization data directly related to the demographic data of the facilities customers. By incorporating the right technology, UR UMUC can increase customer satisfaction, as well as the efficiency and effectiveness of the facility, which can be the focal point of a marketing strategy that, in conjunction with word of mouth from satisfied customers, will increase sale through increased