Trend of Fast Food Francise in Metro Manila
tExpansion Trend of Fast Food Franchises in Metro Manila
Chen, Mei-Liang, Lecturer, Department of International Business, Hsin Sheng College of Medical Care and Management, Taiwan Chen, Kuang-Jung, Professor, Department of Business Administration, Chihlee Institute of Technology, Taiwan Liu, Chu-Mei, Department of International Trade, Tamkang University, Taiwan
ABSTRACT This study of late 2009 analyzes fast food buying behavior in Metro Manila and compares and contrasts the marketing’s four P’s of twelve fast food franchises. Fast food franchises dominate the food and beverage industry, and there are currently thirty-two thousand fast food restaurants in Metro Manila. The most commonly used promotion tools of these restaurants are window dressing, free delivery, and radio, TV, and flyer advertisings. The success of Manila’s fast food industry lies in its standard Fast food Nevertheless, fast food processes, limited menus, enhancement of values, speed, swift services, and distribution right. industry has successfully changed most people’s daily habits in many big cities. franchises are reluctant to develop in suburban areas. fast food industry to expand in the Philippines. Keywords: Fast Food Industry; Influence Behavior; Markets; Marketing Strategies Filipinos are increasing into fast food, as the rapid expansion of fast food restaurants in Metro Manila can prove that. There are currently many newly opened fast food restaurants across Metro Growth of population and changes in consumer In addition, influxes of population and Manila and other major cities in the Philippines.
Regarding this, there is still plenty of room for
behavior has facilitated the prosperity of fast food industry.
changes in lifestyles – such as preferences for leisure, convenience, and food-away-from-home, women’s changing role in the society, and the urbanization of families – all contribute to the growth of fast food industry. Fast food industry builds upon two basic individual
Chen, Mei-Liang, Lecturer, Department of International Business, Hsin Sheng College of Medical Care and Management, Taiwan Chen, Kuang-Jung, Professor, Department of Business Administration, Chihlee Institute of Technology, Taiwan Liu, Chu-Mei, Department of International Trade, Tamkang University, Taiwan
ABSTRACT This study of late 2009 analyzes fast food buying behavior in Metro Manila and compares and contrasts the marketing’s four P’s of twelve fast food franchises. Fast food franchises dominate the food and beverage industry, and there are currently thirty-two thousand fast food restaurants in Metro Manila. The most commonly used promotion tools of these restaurants are window dressing, free delivery, and radio, TV, and flyer advertisings. The success of Manila’s fast food industry lies in its standard Fast food Nevertheless, fast food processes, limited menus, enhancement of values, speed, swift services, and distribution right. industry has successfully changed most people’s daily habits in many big cities. franchises are reluctant to develop in suburban areas. fast food industry to expand in the Philippines. Keywords: Fast Food Industry; Influence Behavior; Markets; Marketing Strategies Filipinos are increasing into fast food, as the rapid expansion of fast food restaurants in Metro Manila can prove that. There are currently many newly opened fast food restaurants across Metro Growth of population and changes in consumer In addition, influxes of population and Manila and other major cities in the Philippines.
Regarding this, there is still plenty of room for
behavior has facilitated the prosperity of fast food industry.
changes in lifestyles – such as preferences for leisure, convenience, and food-away-from-home, women’s changing role in the society, and the urbanization of families – all contribute to the growth of fast food industry. Fast food industry builds upon two basic individual
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