Dasmarinas, Cavite, Philippines 4115
A Recommended Case Analysis Outline on the Tourism Development Strategy of Mongolia in TOUR212
Tourism Planning and Development
Rachel Donna Dela Cruz
Ms. Grace Cella Z. Rebuelta
Mongolia is located in Central Asia, bordered on the South, East and West by China and on the North by the Federal Republic of Russia. The country is large, extending almost 2,400 kilometers east and west. The western half of the country is very mountainous, with much of this region having elevations above 2,000 meters and some mountains rising above 3,000 meters. Dense forests and grasslands cover large areas of this region. A great variety of wildlife, including elk, various species of deer and gazelles, bear, sable, wolf, boar, fox and the rare Argali sheep and snow leopard live in the mountains.
Across the eastern part of the country stretches the vast grasslands of the Asian steppe. The steppe grades into the Gobi Desert, which extends through southern Mongolia and into northern China. The Gobi is mostly gravelly, but also contains large areas of sand dunes in the drier portion of the desert near the southern border. The country experiences long, cold winters, but most days throughout the year are clear and sunny.
Although large in size, Mongolia has a small population of about 2.2 million. About 2 quarter of the people live in the capital city of Ulan Bator. Other cities and towns including provincial capitals are widely dispersed throughout the country. Nomadic herdsmen live on the steppes. Traditionally, Mongolians are Buddhist. Agriculture, mostly animal husbandry, is the basic sector of the economy. Industry is expanding rapidly and is based on processing of agricultural products and mining of coal and minerals. The economic system of Mongolia is currently undergoing change from socialist to free market.
The attractions for tourists in Mongolia are the wide variety of landscapes and wildlife, historic features including monasteries, temples and palaces, and the living traditions of the nomadic way of life. Although now in ruins, an important archaeological site is Variorum, capital of the Genghis Khan Empire. More generally, the mystique associated with Mongolia’s large-scale landscapes, interesting history and nomadic way of life is appealing to tourists.
In the late 1980s, some 10,000 holiday tourists were visiting Mongolia annually. Somewhat over a half of these were from the Western countries and Japan. A relatively small but economically important type of tourists are hunters who pay very high prices for hunting arrangements and permits. The European countries. Most tourists came on group tours. In addition to the holiday tourists, there is official travel by delegations from other countries. Access to the country is by air to the international airport at Ulan Bator and by rail connections to Moscow and Beijing. Although roads are being improved most long-distance travel within the country is by domestic air flights. In 1985, there were about 1,200 tourist beds available – in two hotels in Ulan Bator and three tourist camps, including a camp in the Gobi Desert.
Tourism Planning Approach
The national tourism plan for Mongolia was prepared in 1989 (UNDP and WTO. 1989. National Tourism Plan for Mongolia. Madrid: WTO). The plan examines all aspects of tourism. It recommends a development strategy for 2005, implementation policies, development program for 1990-1995, and plans for demonstration projects. The objectives of the planning study are stated in the plan, as follows:
• Identify a concept for...