1. Advantages and Disadvantages of TV.
TV has good and bad sides. First of all it keeps people informed, we can learn a lot of information watching TV. We can choose programs that appeal to us more, because TV provides programs for all interests. Sometimes we can relax, entertain ourselves when we are tired. Advertisement on TV gives us information about different products and it makes easier to choose things to buy. When we watch TV we learn about the world, famous people and global or recent news. But TV has a lot of disadvantages. It takes a lot of time and it makes us lazy. And it’s very harmful for our health, expetially eyes. Some violent programs and films makes people violent. Violence become a vital problem. There is too much advertisement on TV. Sometimes it can encourage us to buy things we don’t need at all. Watching TV takes all free time from almost all people. We just watch it, not concentrate, and waste time. In my opinion we need TV inspire of it’s disadvantages. People need something like information center. As for me I watch TV about one hour a day. I watch it when I want to learn news or relax and entertain myself. People need TV, but it can’t be the main thing in their life. It’s interesting, but not the main thing in our life. I don’t really know what we must do to make TV better. I think we can do nothing. We just should not sit hour by hour watching TV. I think we must watch only the most important and interesting things. Because if we see everything we’ll become mad.
2. Advertisement as a service.
Although the average citizen is usually annoyed by all the advertisements printed in newspapers and magazines and the commercials broadcast on TV, the impact of the whole advertising industry on a single person is immense and plays a very important role in our lives. Advertising absorbs vast sums of money but it is useful to the community. What are the functions of advertisements? The first one to mention is to inform. A lot of the information people have about household devices, cars, building materials, electronic equipment, cosmetics, detergents and food is largely derived from the advertisements they read. Advertisements introduce them to new products or remind them of the existing ones. The second function is to sell. The products are shown from the best point of view and the potential buyer, on having entered the store, unconsciously chooses the advertised products. One buys this washing powder or this chewing gum, because the colorful TV commercials convince him of the best qualities of the product. Even cigarettes or sweets or alcohol are associated with the good values of human life such as joy, freedom, love and happiness, and just those associations make a person choose the advertised products. The aim of a good advertisement is to create a consumer demand to buy the advertised product or service. Children are good example as they usually want the particular kind of chocolate or toy or chewing-gum. Being naive they cannot evaluate objectively what is truthful and what is exaggerated and select the really good products unless they buy the goods and check for themselves. Thirdly, since the majority of advertisements are printed in our press we pay less for newspapers and magazines, also TV in most countries in cheap. The public advertising seen on street hoardings, railway stations and buildings makes people’s life more joyful. Moreover, all those small ads in the press concerning “employment”, “education” and “For sale and wanted” columns, help ordinary people to find a better job or a better employee, to sell or to buy their second-hand things and find services, or learn about educational facilities, social events such as, concerts, theatre plays, football matches, and to announce births, marriages and deaths. Thus despite our dissatisfaction when being bombarded by all the advertisers’ information we must admit that they do perform a useful service to society, and advertisements are an...
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