Let´s look at the advantages of using social networking first.
Low costs:
It is free to use social networking sites for personal and business use which is underestimated by many online business owners.Using social networking strategies for marketing a product or service online is very effective because you can scout out target markets and potential customers with just a few clicks.
Builds credibility:
You can build trust with customers if you can connect with them on both personal and professional level.Social networking sites is all about sharing information.The more your customers know about you, the better.
Despite having to do a bit of work, it definitely pays off as you can be tapped for an offer if someone catches wind of your products or services. As long as you don’t pursue them too aggressively, you will do well here.
Connections and “new friends”:
You have friends, people you know have friends, and so on.This is a common situation that has potential. With the help of a social networking site, you can get in contact with these people if you play your cards right.You must give to receive, it is true in this case as well.
Then, let´s look at the disadvantages of social networking.
Lack of Anonymity:
You are putting your name, location, gender, age and other information on the internet that you don´t necessarily want other people to know about.As long as people can know who you exactly are, then some can find ways to do you harm.
Scams:
Online scams, identity theft and other cases of harassment is normal on the internet.Many social networking sites apply certain measures to keep these at an absolute minimum.You need to be careful.
Time Consuming:
Social networking is really time consuming.If it is not your thing it may just be a waste of time.Social networking is supposed to be fun, whether it is for business or personal use.There are social networking software for business people that posts your links automatically to dozens of social networking sites.
Is there a risk that social networking sites turn into huge link farms and the whole point of socializing disappears?
What do you think about social networking? Leave a comment.
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