Chenneveau is currently executive vice president and chief supply chain officer for LG Electronics, with worldwide responsibility for global supply chain management for the company's $50 billion operations.
Prior to joining LG in 2008, Didier was vice president of Americas operations for HP's Imaging and Printing Business. He was based in San Diego. He also worked in Europe running HP's Consumer PC Business and in various managerial financial and operations roles. Prior to joining HP, Didier worked for Caterpillar.
Chenneveau will be taking over the Asia-Pacific region from Vittorio Favati, who after nine years within the region heading up activities for CEVA and its heritage businesses, will be moving to the global role of chief business development officer, based from the company's headquarters in Amsterdam.
"I am pleased to welcome Didier on board and believe he will bring strong leadership to our growing Asia-Pacific region," said John Pattullo, CEO of CEVA. "With Vittorio transitioning to lead our business and sales areas, it makes us well placed to maximize on the opportunities we are seeing in the market and positions us well for continued growth in 2011."
Coen van der Maarel, who currently holds the position of chief business development officer, will be moving to a newly formed role as managing director for Central and Eastern Europe, reporting to Leigh Pomlett, president of Northern Europe. All changes will be effective from the beginning of 2011.