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Tools of Strategy Analysis

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Tools of Strategy Analysis
LECTURE 4

TOOLS OF STRATEGY ANALYSIS
ANALYSIS OF THE INTERNAL ENVIRONMENT

1

Analysing resources and capabilities: the interface between strategy and the firm

2
Mario Calderini, Alessandra Colombelli

TECHNOLOGY STRATEGY AND MARKETING

2

Resource-based view of the firm

 Firm is a pool of resources and capabilities that are the primary determinants of its strategy  Capabilities are the “roots of competitiveness,” source of new products, and foundation for strategy  The greater the rate of change in a firm’s external environment, the more likely it is that internal resources and capabilities will provide a secure foundation for long-term strategy.  In fast-moving, technology-based industries, new companies are built around specific technological capabilities.

Mario Calderini, Alessandra Colombelli

TECHNOLOGY STRATEGY AND MARKETING

3

The evolution of Honda Motor Company
Honda Technical Research Institute founded 1st gasoline-powered car to meet US Low Emission Vehicle Standard Power products: ground tillers, marine engines, generators, pumps, chainsaws snowblowers

Competes in Isle of Man TT motorcycle races

4-cylinder 750cc motorcycle Portable generator

Civic Hybrid (dual gasoline/ electric) Civic GS (natural gas powered) Honda wins Indy Champi onship

1st motorcycle: 98cc, 2-cycle Dream D

405cc motor cycle 1960 1965 1970

1946

1950

1955

1975

1980

1985

1990

1995

2000

2006

4 cycle engine

The 50cc Supercub

N360 mini car Honda Civic 1000cc Goldwing touring motor cycle

Acura Car division

Home cogeneration system

First product: Model A clip-on engine for bicycles

Enters Formula 1 Gran Prix racing

Enters Indy car racing Begins production of diesel engines

Mario Calderini, Alessandra Colombelli

TECHNOLOGY STRATEGY AND MARKETING

4

Canon: Products and Core Technical Capabilities

Precision Mechanics

Fine Optics

MicroElectronics
Mario Calderini,
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