Toll Brothers Essay

Abstract
This paper explores the strategic implications of supporting and implementing the Apple iPad into Toll Brothers, Inc. operations. The articles cited in this paper discuss the merits of the Apple iPad, Toll Brothers operations, and the increasing place of the notebook com-puter in the workplace. The articles, however, do not intentionally support the arguments of one another, but rather serve as a basis of analysis of the merits of supporting the tech-nology and implementing it into the equipment lifecycle program. Forrester (2008) sug-gests that the notebook computer is the future of workplace dynamics facilitating increased productivity, mobility, responsiveness, and customer satisfaction. Other articles suggest that the Apple iPad
Building in over 205 communities is accomplished by Toll’s end-to-end ap-proach of residential development. End-to-end begins with the acquisition of the devel-opment site, site engineering, home design, construction, customization, financing, and sales. Toll facilitates this through a number of subsidiaries with ESE tasked with engineer-ing functions, Toll Architecture to introduce over 70 new home designs every year, Toll In-tegrated to prefabricate building components for over 150 models and oversee local sub-contractors, Toll Sales to market, sell, and interface with buyers, and TBI Mortgage to originate mortgages (Toll
This recommendation relates to iPad’s acquired by and entering the enterprise by way of the consumer. In addition, it is recommended that a pilot program be established to supply select job positions with the iPad to test its field applicability for a period of 6 months. At this time if the iPad is found to be a suitable alternative to notebooks it is recommended that the Apple iPad be desig-nated the replacement for desktops and laptops within the equipment lifecycle program. Under the pretense of Proposal #1 the increased cost associated with note-book computers can be offset by gaining 4,591 minutes of annual increased productivity on average for every person in possession of a notebook computer. Using an average salary of $65,000 this creates the potential to gain $2,400 of free productivity offsetting the cost of the notebook. If the Apple iPad is found to be a suitable notebook candidate with pricing comparable to desktop computers the $2,400 of free labor productivity is a full net gain to the company. Over a three year period this has the potential to equate to $7,200 of produc-tivity gains which far exceeds the investment