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to study the petrol price hike
SINHGAD INSTITUTE OF BUSINESS MANAGEMENT
(Affiliated to Mumbai University)

To Study the Hike in Fuel Prices in Mumbai from Period January 2011 To September 2013, And It’s Impact On Customers Buying Behavior In Automobile/Car Sector.

Guided by,
Dr. Rhizu Krishna

Submitted By,
SwarupaMandhare-90
Tauseef Ahmmed-91
UrviGohil-92
VickyAshar-93
VijayTidole-94
Vinita Kale-95
Declaration:-
To study the consumer buying behavior, our group has conducted a survey among 100 people with different age groups and different occupations through various questionnaires we have asked about their buying preferences likes and dislikes and studied the impact of fluctuation in fuel prices in their buying behavior.

Acknowledgement:-

We highly indebted to all the faculties and our group members in Sinhgad Institute of Business Management for their support in data collection process and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project.

Our group has taken efforts in this project. However, it would not have been possible without the kind support and help of Dr. Rhizu Krishna. We would like to extend our sincere thanks to her.

We would like to express our gratitude towards our parents & members of our group for their kind co-operation and encouragement which help us in completion of this project.

Our thanks and appreciations also go to our colleague in developing the project and people who have willingly helped us out with their abilities.

Abstract:- Fuel is a basic need for every individual. Without fuel, survival is difficult. In city like Mumbai (India), out of 100, 12 individuals are having four-wheeler. Also, India is importing around 80% of its total fuel consumption from other countries.

Here in our study we are trying to concentrate on buying behavior of individuals due to fluctuation of fuel prices and for this we had done a survey on 100
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