Module Title: INTRODUCTION TO STRATEGIC MANAGEMENT Stage 2
Module Code: UGB202 Module leader: Mathew Teale
Assessment 1 Code: UGB202CW1213SEM2
Assignment title: Introduction to Strategic Management Report
Student: james nesbitt
Student Code: BG2PW
Student Card Number: 1070077160
For this assignment, I decided that I would analyse and cypher the position of the global known of the electronics company SAMSUNG; involving their use of strategic management in the day to day running of the business which is offered to all customers around the world on a daily basis. In 1938, the SAMSUNG GROUP was founded by a Korean gentleman named Lee Byung-chull, its status was a trading company. In the following decades for the company, they decided to expand in different areas such as food processing, textiles, insurance, security and retail.
samsung is the largest mobile phone maker in its home market of South Korea, and the third largest in the world. In addition to mobile phones and related devices, the company also manufacturers things such as televisions, cameras, and electronic components. It is bitter rivals with the second largest South Korean handset maker, LG.
Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into four business groups - Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since the 1990s Samsung has increasingly globalised its activities, and electronics, particularly mobile phones and semiconductors, has become its most important source of income. Notable Samsung industrial subsidiaries include Samsung Electronics (the world's largest information technology company measured by 2012 revenues), Samsung Heavy Industries (the world's second-largest shipbuilder measured by 2010 revenues), and Samsung Engineering and Samsung...
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