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Competitive Intelligence – Samsung Electronics
Project 4
Sarah Stottsberry
Samsung Electronics is one of Samsung Group’s multinational corporations. Samsung Group is South Korea’s largest conglomerate that serves several major global industries including but not limited to electronics, machinery, chemical, financial services, engineering, and entertainment.
Company Vision
"Leading the Digital Convergence Revolution"
Outstanding financial returns during the semiconductor boom of the mid-1980’s gave Korean firms, like Samsung Electronics, the financial capacity to devote funds to R&D that has ultimately made them the leaders of the digital convergence era. As a leader, Samsung is dedicated to providing a world that is networked together including core components such as memory chips, along with, A/V equipment, computers, telecommunications devices, home appliances and other products that will offer a total solution for the digital convergence era.[1] This Digital – eCompany focuses on networking devices together, along with streamlining productivity in order to maximize R&D return.
Business Areas
CTO (Corporate Technology Operations): Leads R&D activities at the corporate level by defining mid to long term range strategies, enhancing R&D efficiency, and by developing shared technologies across software and production. • It strives to acquire better foresight than competitors • Company-wide R&D action plans provide better technological readiness.
Digital Media: It is the industry leader in digital TV’s. Additionally, it competes in color monitors, DVD’s, notebook PCs, printers, and portable equipment. • Overall sales surpassed the industry record by breaking $10 Billion in 2006.
Telecommunications Networks: This division includes mobile phones and telecommunications systems • In Q3-07, its global shipments of mobile phones reached 42.6 Million units, making it the 2nd largest competitor in this market for the
Project 4
Sarah Stottsberry
Samsung Electronics is one of Samsung Group’s multinational corporations. Samsung Group is South Korea’s largest conglomerate that serves several major global industries including but not limited to electronics, machinery, chemical, financial services, engineering, and entertainment.
Company Vision
"Leading the Digital Convergence Revolution"
Outstanding financial returns during the semiconductor boom of the mid-1980’s gave Korean firms, like Samsung Electronics, the financial capacity to devote funds to R&D that has ultimately made them the leaders of the digital convergence era. As a leader, Samsung is dedicated to providing a world that is networked together including core components such as memory chips, along with, A/V equipment, computers, telecommunications devices, home appliances and other products that will offer a total solution for the digital convergence era.[1] This Digital – eCompany focuses on networking devices together, along with streamlining productivity in order to maximize R&D return.
Business Areas
CTO (Corporate Technology Operations): Leads R&D activities at the corporate level by defining mid to long term range strategies, enhancing R&D efficiency, and by developing shared technologies across software and production. • It strives to acquire better foresight than competitors • Company-wide R&D action plans provide better technological readiness.
Digital Media: It is the industry leader in digital TV’s. Additionally, it competes in color monitors, DVD’s, notebook PCs, printers, and portable equipment. • Overall sales surpassed the industry record by breaking $10 Billion in 2006.
Telecommunications Networks: This division includes mobile phones and telecommunications systems • In Q3-07, its global shipments of mobile phones reached 42.6 Million units, making it the 2nd largest competitor in this market for the