Theory Of Planned Behaviour Essay
Theory of Planned Behaviour
Definition
Theory of Reasoned Action (TRA) (Ajzen & Fishbein, 1975) is a theory which predicts deliberate behaviour because behaviour can be deliberative and planned (“Theory of Planned Behaviour”, 2010). It shows that behaviours appeared to be unvoluntary which resulted in the addition of perceived behaviour control. The more favourable the attitude and the subjective norm, and the greater the perceived control, the stronger should the person’s intention to perform the behaviour in question.
Theory of Planned Behaviour (TpB) (Ajzen, 1991) produced studies which links to beliefs and behaviour. It is important to measure people’s subjective norms as their attitudes towards the behaviour correlates to their beliefs about how people they care about will view the behaviour in question. Knowing these beliefs …show more content…
74-81). Environmental behaviour refers to a socially-conscious behaviour which is based on social responsibility and involves individual and social aims that a person wants to achieve by behaving in a particular way (Niaura, 2013, p.75).
Behaviour can be predicted from more general attitudes, but only if a multiple-act criterion was adopted. This criterion is a general behavioural index based on an average or combination of various specific behaviours. Multiple-act criteria can usually predicted by general attitudes much better compared to predicting single acts, because single acts are usually affected by many factors (Hogg & Vaughan, 2011, p.156)
Theory of Planned Behaviour also predicts how our attitudes are shaped by desire to justify or explain our past actions (Franzoi, 2009, p. 172). The reason attitudes are often not better predictors of behaviour is because people contemplate more than just their attitudes prior to deciding whether to initiate an action.
Definition
Theory of Reasoned Action (TRA) (Ajzen & Fishbein, 1975) is a theory which predicts deliberate behaviour because behaviour can be deliberative and planned (“Theory of Planned Behaviour”, 2010). It shows that behaviours appeared to be unvoluntary which resulted in the addition of perceived behaviour control. The more favourable the attitude and the subjective norm, and the greater the perceived control, the stronger should the person’s intention to perform the behaviour in question.
Theory of Planned Behaviour (TpB) (Ajzen, 1991) produced studies which links to beliefs and behaviour. It is important to measure people’s subjective norms as their attitudes towards the behaviour correlates to their beliefs about how people they care about will view the behaviour in question. Knowing these beliefs …show more content…
74-81). Environmental behaviour refers to a socially-conscious behaviour which is based on social responsibility and involves individual and social aims that a person wants to achieve by behaving in a particular way (Niaura, 2013, p.75).
Behaviour can be predicted from more general attitudes, but only if a multiple-act criterion was adopted. This criterion is a general behavioural index based on an average or combination of various specific behaviours. Multiple-act criteria can usually predicted by general attitudes much better compared to predicting single acts, because single acts are usually affected by many factors (Hogg & Vaughan, 2011, p.156)
Theory of Planned Behaviour also predicts how our attitudes are shaped by desire to justify or explain our past actions (Franzoi, 2009, p. 172). The reason attitudes are often not better predictors of behaviour is because people contemplate more than just their attitudes prior to deciding whether to initiate an action.