Theory Of Planned Behaviour

The Theory of Planned Behaviour (TPB), which is drawn from social psychology, postulates that attitude, subjective norms and perceived behavioural controls are the main components in determining a person’s intentions to perform a behaviour, and conclusively impact the performances of the behaviour (Fishbein & Ajzen, 1975) and (Ajzen, 1991). It is one of the most used models in social psychology and meta-analyses have provided strong evidence for the predictive validity of the theory (Armitage & Conner, 2001). The validation of the TPB resides from studies performed in wide-ranging behaviours such as: Alcohol misuse (Marcoux & Shope, 1997); health behaviours (Conner & Sparks, 2005); fraudulent financial reporting (Carpenter & Reimers, 2005);