Theory Nike Case Study

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AN OBJECTIVE CASE STUDY FOR NIKE COMPANY

Present to
The Faculty of the Department of Commerce
Raffles International College
Ho Chi Minh City

In Partial Fulfillment of the Requirements
For Management Theory and Application

By
Vu Nhat Nam (Kelvin)
Ho Thanh Chung (Andy)

CASE STUDY 1
NIKE COMPANY
VU NHAT NAM (KELVIN)
HO THANH TRUNG (ANDY)
Table of Contents
I. Introduction……………………………………………………..pp. 3 II. Objective case question 1
Explain Centralized vs. Decentralized Organizational Structure A. Compare between the two structures
B. Explain in which type of organization can be more suitable for each structure …………………………………………………………………….pp. 4-6 III. Objective case question 2
Introduce Appropriate Employee Performance Management Systems for the two structures A. How does the system work?
B. What are the advantages and disadvantages of the system?

…………………………………………………………………….pp. 7-11 IV. Objective case question 3
Analyze Barriers of communication and how IT lowers the barriers in the two structures A. Search for barriers of effective communication in organizations in the structures B. What are IT systems can possibly solve the problems?

…………………………………………………………………….pp. 12-13 V. Objective case question 4
Introduce IT applications to develop an effective and productive team in the two structures …………………………………………………………………….pp. 14-15 VI. Conclusion ……………………………………………………….pp. 16 VII. Reference …………………………………………………………pp. 17

PART I
INTRODUCTION
Nike, Inc is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, It is the world's leading supplier of athletic shoes and apparels and a major manufacturer of sports equipment The name came from the Greek name for the Goddess of Victory. The company was originally named "Blue Ribbon Sports. This brand is one of the most famous sports industry company in the world, Nike and Adidas has been the top two leading sport companies in the sport industry over the past few decades. These two companies sell and offer wide range of products for the customers and their products offered is mainly on sportswear for men and women and caters to consumers from different age groups. Their products consist on clothing such as jerseys, shirts, t-shirts, shorts and pants. These companies also provide the customers varieties of footwear

PART II
OBJECTIVE CASE QUESTION 1
EXPLAIN CENTRALIZED VS. DECENTRALIZED ORGANIZATIONAL STRUCTURE A. COMPARE BETWEEN THE TWO STRUCTURES
B. EXPLAIN IN WHICH TYPE OF ORGANIZATION CAN BE MORE SUITABLE FOR EACH STRUCTURE According Politt (2005), decentralization is the policy of delegating decision-making authority down to the lower levels in an organization. He states that a decentralized organization is one in which decision making is not confined to a few top executives but rather is throughout the organization, with managers at various levels making key operating decisions relating to their sphere of responsibility. Moreover , decentralization is a matter of degree, since all organizations are decentralized to some extent out of necessity. At one extreme, a strongly decentralized organization is one in which even the lowest-level managers and employees are empowered to make decisions. At the other extreme, in a strongly decentralized organization, lower-level managers have little freedom to make decisions. On the other hand, in a centralized organization, the decisions are made by top executives or on the basis of pre-set policies. These decisions or policies are then enforced through several tiers of the organization after gradually broadening the span of control until it reaches the bottom tier. Centralization is said to be a process where the concentration of decision making is in a few hands. All the important decision and actions at the lower level, all subjects and actions at the lower level are subject to the...
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