80’s Jazz Restaurant
-Let' go back
Prepared by: Zhao Meiyuan,
Address: 66 High St, Northcote, VIC 3070
The contents of this document are the property of 80’s Jazz Pty Ltd and cannot be copied, released or used for any purpose unless authorized by 80’s Jazz Pty Ltd. All intellectual and property rights remain with the property holder. Contents
Market Plan Summary
Operational Plan Summary
Financial Plan Summary
The BUSINESS Plan in detail
Business PROFILE AND SWOT Analysis
MARKET RESEARCH & ANALYSIS
Summary of current state of the Industry and Market.
Organisations and Networks
researching future business opportunities
Marketing Objectives for Year
Product / Service Strategy
Promotional and Advertising Strategies
Outline of Promotional Costs for Year
Customer Service Policy and Implementation
Ownership and Qualifications
Personal SWOT Analysis
Licences, Permits and Regulations
Work Cover and Superannuation
Record Keeping System
Main Financial Assumptions
Copies of Certificates / Documentation
Our restaurant is a place for people who love Jazz music or want to experience a Jazz journey in a well-decorated ambiance. It has traditional food and simpler times of the 80’s. It is a jazz theme restaurant by putting real heart into customer service and the quality of its food. We are aimed to: • To create and maintain a restaurant that is comprehensive and exceptional in its attention to every detail of operation. • To provide all who work with us a friendly, cooperative and rewarding environment to encourages the long- term, satisfying, growth employment. • To keep our concept fresh, exciting and on the cutting edge of the hospitality and entertainment industry. • To be a giving member of the local community and to use our restaurant to improve the quality of local people’s life
• To ensure that each guest receives prompt, professional, friendly and courteous service • To maintain a clean, comfortable and well maintained premises for our guests and staff • To provide at a fair price - nutritional, well-prepared meals - using only quality ingredients • To ensure that all guests and staff are treated with the respect and dignity they deserve. • By maintaining these objectives we shall be assured of a fair profit that will allow us to contribute to the community we serve We are also seeking to create a comfortable, fun environment that bring the older generation back to the 80’s and share their experience with their children. It helps to strengthen bonds across generations.
The business will be set up as partnership.
The key people in the business are experienced kitchen and waiting staff that are qualified in the hospitality industry. The business will offer Jazz themed environment, traditional food and special shows for customers. The key strengths of the business are:
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