Theme Restaurant Businessplan

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80’s Jazz Restaurant

[pic]

-Let' go back

Business Plan
Prepared by: Zhao Meiyuan,
Date: 22/03/2010
Address: 66 High St, Northcote, VIC 3070
Phone: (03)99887766
Fax: (03)99886677

The contents of this document are the property of 80’s Jazz Pty Ltd and cannot be copied, released or used for any purpose unless authorized by 80’s Jazz Pty Ltd. All intellectual and property rights remain with the property holder. Contents

Executive Summary4

Vision Statement4
Business Concept4
Market Plan Summary5
Operational Plan Summary5
Financial Plan Summary6

The BUSINESS Plan in detail7

Business PROFILE AND SWOT Analysis8

Business Description8
SWOT8
MARKET RESEARCH & ANALYSIS9
Industry Analysis9
Summary of current state of the Industry and Market.10
COMPETITOR ANALYSIS12
CUSTOMER ANALYSIS13
SUPPLIERS15
Organisations and Networks18
researching future business opportunities18

Marketing Plan19

Marketing Objectives for Year19
Market Niche19
Product / Service Strategy19
Pricing Policy19
Location20
Promotional and Advertising Strategies20
Outline of Promotional Costs for Year20
Promotional Plan20
Business Image21
Customer Service Policy and Implementation23

Organisational Information24

Ownership and Qualifications24
Personal SWOT Analysis27
Business Name28
Location28
Licences, Permits and Regulations28
Legal Structure28
Business Hours28
Insurances Requirements29
Human Resources30
Work Cover and Superannuation32
Business Advisers33

Operational Plan34

People34
Production41
Record Keeping System42

Financial Plan43

Summary43
Main Financial Assumptions43

ASSET MANAGEMENT44

Appendices45

Supporting Information45
Copies of Certificates / Documentation45

Executive Summary

Vision Statement

Our restaurant is a place for people who love Jazz music or want to experience a Jazz journey in a well-decorated ambiance. It has traditional food and simpler times of the 80’s. It is a jazz theme restaurant by putting real heart into customer service and the quality of its food. We are aimed to: • To create and maintain a restaurant that is comprehensive and exceptional in its attention to every detail of operation. • To provide all who work with us a friendly, cooperative and rewarding environment to encourages the long- term, satisfying, growth employment. • To keep our concept fresh, exciting and on the cutting edge of the hospitality and entertainment industry. • To be a giving member of the local community and to use our restaurant to improve the quality of local people’s life

Mission Statement

• To ensure that each guest receives prompt, professional, friendly and courteous service • To maintain a clean, comfortable and well maintained premises for our guests and staff • To provide at a fair price - nutritional, well-prepared meals - using only quality ingredients • To ensure that all guests and staff are treated with the respect and dignity they deserve. • By maintaining these objectives we shall be assured of a fair profit that will allow us to contribute to the community we serve We are also seeking to create a comfortable, fun environment that bring the older generation back to the 80’s and share their experience with their children. It helps to strengthen bonds across generations.

Business Concept

The business will be set up as partnership.
The key people in the business are experienced kitchen and waiting staff that are qualified in the hospitality industry. The business will offer Jazz themed environment, traditional food and special shows for customers. The key strengths of the business are:

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