Theatrical Market Statistics 2010

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  • Topic: Movie theater, Motion Picture Association of America film rating system, Box office
  • Pages : 22 (3673 words )
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  • Published : June 29, 2011
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theatrical market statistics

2010

• Box office • Attendance

Pg. 3-6

• Spotlight: Attendance Demographics

Pg. 7-11

• Entertainment Comparisons

Pg. 12

• Films

Pg. 13-14

• Screens

Pg. 15-16

2

Worldwide Box Office
Worldwide box office for all films released in each country around the world1 reached $31.8 billion in 2010, up 8% over 2009’s total, boosted by box office increases in markets outside the U.S./Canada. International box office ($21.2 billion) made up 67% of the worldwide total, a slightly higher proportion than in previous years. International box office in U.S. dollars is up significantly over five years ago.

Worldwide Box Office (US$ Billions)
International $35 $31.8 $30 $25.5 $25 21.2 (67%) $26.3 $29.4 $27.7 U.S./Canada

$20 16.3 $15 (64%) 16.6 (63%) 18.1 (65%)

18.8 (64%)

$10 10.6 10.6

$5

9.2

9.6

9.6

$0 2006 2007 2008 2009 2010

2006

2007

2008

2009

2010

% Change 10 vs. 09

% Change 10 vs. 06

U.S./Canada2
International3 Total

$9.2
$16.3 $25.5

$9.6
$16.6 $26.3

$9.6
$18.1 $27.8

$10.6
$18.8 $29.4

$10.6
$21.2 $31.8

-13% 8%

15%
30% 25%

1 2

Values in the report include all films released, regardless of distributor or origin, except where specified as a subset. Source: Rentrak Corporation – Box Office Essentials. Includes box office generated during the calendar year from January 1December 31, 2010. 3 MPAA calculates international box office country-by-country based on a variety of data sources, including Rentrak Corporation, local sources, Screen Digest, and others. 2009 international box office was revised due to a change by a source.

3

Int’l Box Office By Region
Box office for all films released in countries outside the U.S. and Canada increased 13% in 2010. As a result of significant growth in Asia Pacific (21%), in 2010 for the first time Europe, Middle East & Africa (EMEA) represented less than half (49%) of total international box office value. All major markets in Asia Pacific grew in 2010 in U.S. dollar terms, but the largest increase in overall box office value for all films, more than 40% of the Asia Pacific box office growth, occurred in China. However, China remains a highly restrictive market for foreign film distribution.

International Box Office by Region (US$ Billions)
EMEA $12 $10 $8.6 $8 6.5 $6 $4 $2 $0 2006 2007 2008 2009 2010 1.3 1.4 1.6 1.7 2.1 6.5 $8.7 6.8 7.2 $9.7 $9.9 $10.4 8.7 Asia Pacific Latin America

2006 EMEA Asia Pacific4 $8.6 $6.5

2007 $8.7 $6.5

2008 $9.7 $6.8

2009 $9.9 $7.2

2010 $10.4 $8.7

% Change 10 vs. 09 5% 21%

% Change 10 vs. 06 21% 35%

Latin America
Total

$1.3
$16.3

$1.4
$16.6

$1.6
$18.1

$1.7
$18.8

$2.1
$21.2

25%
13%

66%
30%

4
4

2009 Asia Pacific box office was revised due to a change by a source.

U.S./Canada Box Office
U.S./Canada box office repeated its peak 2009 performance in 2010, reaching $10.6 billion, up 15% over five years ago. 3D was a key driver – 21% of 2010 U.S./Canada box office ($2.2 billion) came from 3D showings, nearly double the 2009 total. 25 films released with 3D versions in 2010, up from 20 in 2009. U.S./Canada Box Office (US$ Billions) Source: Rentrak Corporation – Box Office Essentials

$12 $10 $8.1 $8 $6 $4 $2 $0 2001 2002 2003 2004 2005 2006 2007 2008 $9.1 $9.2 $9.3 $8.8 $9.2 $9.6 $9.6

$10.6

$10.6

2009

2010

U.S./Canada Box Office % Change vs. Prior Year % Change vs. 2010

2001 $8.1 8% 30%

2002 $9.1 12% 16%

2003 $9.2 1% 16%

2004 $9.3 2% 14%

2005 $8.8 -5% 20%

2006 $9.2 4% 15%

2007 $9.6 5% 10%

2008 2009 2010 $9.6 $10.6 $10.6 0% 10% 0% 10% 0% --

Spotlight: U.S./Canada 3D Box Office (US$ Billions) and 3D Film Releases5 $12 $10 $8 $6 $4 $2 $2006 2007 1% 1% 2008 2% 2009 11% 2010 21% $9.2 3D box office $9.6 $9.6 2D box office $10.6 $10.6 30 25 20 20 15 10 5 0 2006 2007 2008 2009 2010 8 6 8 Digital 3D film releases 25

2006...
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