The World of Marketing 2.3 2.4 2.6
Marketing, Vancouver
The World of Marketing, a Canadian Perspective
3.2/3/4
1A) Explain the difference between a sustainable competitive advantage and a non- sustainable competitive advantage.
A long-term competitive advantage is something that is not easily surpassable by your competitors. A non- sustainable competitive advantage on the other hand, is more easily surpassable.
To link this to business, a sustainable competitive advantage simply means that your products or services can withstand competition because of proprietary edge such as traded marks and invention. A non- sustainable competitive advantage means that at any time your competitor could have an edge over your company.
Sustainable means permanent. With modern technology and the progress we see coming up, it is hard to find competitive advantages that are truly permanent.
1C) 7-up was once the leading lemon-soft drink until Sprite took most of its market share. Find an example of another product that lost its dominance to a competitive product. What competitive advantages did the new leader have over its old?
Let us say we are seeing the results of a competitive analysis – finds the sustainable and non- sustainable competitive advantage for Sony Play Station 3 versus Microsoft X box.
We see that Sony is taking over the position as the lead brand from Microsoft.
(Can be discussed...)
The competitive advantages Sony had was the following; Customer loyalty due to better graphics and more exciting programs, Cost advantages due to a much larger volume and a unique selling position through a much wider distribution.
2A) Explain the ways in which competition in the service sector is different from competition in the manufacturing sector. How is it the same?
In developed economies like Canada and Norway, services form an increasing proportion of inputs used in manufacturing. While traditional manufacturing and production act in a very competitive environment, services often
The World of Marketing, a Canadian Perspective
3.2/3/4
1A) Explain the difference between a sustainable competitive advantage and a non- sustainable competitive advantage.
A long-term competitive advantage is something that is not easily surpassable by your competitors. A non- sustainable competitive advantage on the other hand, is more easily surpassable.
To link this to business, a sustainable competitive advantage simply means that your products or services can withstand competition because of proprietary edge such as traded marks and invention. A non- sustainable competitive advantage means that at any time your competitor could have an edge over your company.
Sustainable means permanent. With modern technology and the progress we see coming up, it is hard to find competitive advantages that are truly permanent.
1C) 7-up was once the leading lemon-soft drink until Sprite took most of its market share. Find an example of another product that lost its dominance to a competitive product. What competitive advantages did the new leader have over its old?
Let us say we are seeing the results of a competitive analysis – finds the sustainable and non- sustainable competitive advantage for Sony Play Station 3 versus Microsoft X box.
We see that Sony is taking over the position as the lead brand from Microsoft.
(Can be discussed...)
The competitive advantages Sony had was the following; Customer loyalty due to better graphics and more exciting programs, Cost advantages due to a much larger volume and a unique selling position through a much wider distribution.
2A) Explain the ways in which competition in the service sector is different from competition in the manufacturing sector. How is it the same?
In developed economies like Canada and Norway, services form an increasing proportion of inputs used in manufacturing. While traditional manufacturing and production act in a very competitive environment, services often