The World of Advertisement: Tricks of the Trade

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Jenea Dennis
WR 121-W3
Essay #1

The World of Advertisement: Tricks of the trade

In the era of globalization, advertising plays a major role in the competitive business world. Nowadays we go through thousands of posters, billboards and fliers. Many industries capitalize on the power of advertising to attract or win customers away from their business rivals. The impact of advertising is so huge, that it causes many people to purchase things they do not want initially. Many people do not realize that advertising encourages people to purchase things, by conveying misleading ideas and being negatively influential on their decisions.

It still provides the avenue for people to choose wisely about the purchases they make in their life. Some people feel that the power of marketing campaign drives the popularity of certain merchandise; while others believe that commercials simply let people know their own demands.

It is clearly seen in the 21st century that advertising appears everywhere possible in our daily life. Although some advertisements provide a great amount of genuine information for customers, the vast majorities of ads contain false details about the products or hide unwanted facts about the products they’re promoting. For example an advertisement will show you how helpful and desirable the products are, which leads customers to an one-sided way to understand the goods and using them. Many customers beome disappointed when they find out the product doesn’t work like they said. Therefore it’s not a good way to find out what to buy or how good the product, through seeing advertisements because it doesn’t reliably tell us what to buy and what not to buy.

Advertising encourages people to purchase things they do not want, through misleading ideas. It’s proven to be a successful tool to highlight the features of their product to the public even though the product is deemed undesirable such as cigarettes, drugs, alcohol and so on. For example,...
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