Animals have been used in the media for many years as they catch the eye of the viewer.
Animals which are used in advertisements usually don’t have any or much relevance to the products being advertised. An example of this is the adverts for Dulux Paint, which uses an Old English Sheep dog in their adverts. They have used this breed of dog in their adverts since 1961 because this breed of dog has been used for so many years people associate it with the Dulux Company. The adverts catch people’s attention and as the dog has no relevance to paint products and therefore people will discuss the adverts. Another example of animals having no relevance to the product in which they are being advertised is the Andrex adverts, they use Labrador puppies in their adverts for toilet paper. When the adverts first came out, Golden Labrador puppies became extremely in demand. However some of the people who were buying the puppies had done little to no research about the dog. The appeal of owning a Labrador was having a small, cute dog. However many owners didn’t realise the size that they would grow to, many owners then re-homed them as they grew larger.
However, there are exceptions to this where the animals are relevant to the product being advertised. These adverts are usually for pet products and rescue centres. Recue centres use abandoned looking animals in their adverts, which is an emotive technique. Another example of animals being used relevantly in adverts is pet products, such as Iam’s or Pedigree. They show the animals which the product is for. They use cute animals which the public find appealing.
Many adverts portray animals inaccurately; this causes people to believe that the images which are shown are a true reflection of the animal, as they have little or no knowledge of how the animal behaves. This may result in people potentially buying dangerous pets. This can be harmful to the owner or the animal and can result in abandonment.
Animals which are portrayed as unpleasant, scary or dangerous can be in danger when people assume animals are worse than they are from seeing them on television. A good example of this is ‘Harry Potter’, where spiders are shown to be dangerous and scary. This causes people to have a higher fear of the animals, this can also develop into phobias, which may result in people hurting or killing animals. Another good example of where animals are portrayed to be much more vicious than they actually are is in the film ‘Jaws’. Great white sharks are perceived to be human killers and go out of their way to hunt humans whereas in reality the chance of being killed by a shark is less than 1 in 264.1 million (1).
Films also promote animals, implying that they would be good pets. In the film ‘101 Dalmatians’ many breeds of dogs are perceived as being extremely intelligent and easy to care for. This causes people to purchase them without doing the correct research and easily become overwhelmed with the responsibility of caring for a dog.
Animals in sports
The most popular sports involving animals are horse racing, dog racing and angling.
Many people find pleasure and excitement in racing and betting on animals, it creates enjoyment for owners, trainers and spectators. A large part of racing is when people gamble on the race. This will generate money for the owners and trainers of the animals as well as the book makers and the people who place the winning bets. Television will provide a source of income and promote the sport. People may also watch the races and place bets at their local Bookies. The animals which win the most races, are the most successful and will be highly valued for breeding. This helps to ensure good offspring for racing. Race horses will usually be spoilt and have the best quality of life to ensure that they are the fittest they can possibly be for racing. However, Greyhounds may be starved and beaten before races. Starving the dogs...