The Wendy's Company Strategy

Topics: Wendy's, Hamburger, Burger King Pages: 3 (751 words) Published: May 1, 2013
The Wendy's Company
Dave Thomas opened our first Wendy's restaurant in 1969 in Columbus, Ohio. He opened the door to a new gold standard in quality food. When other restaurants were using frozen beef and mass-producing food, Dave developed an innovative method to prepare fresh, made-to-order hamburgers. Every day, we honor his legacy and continue to live through his values by using select, premium ingredients and serving food that's made fresh with every order. Corporate Profile

The Wendy’s Company (NASDAQ: WEN) is the world’s third largest quick-service hamburger company. The Wendy’s system includes more than 6,500 franchise and Company restaurants in the U.S. and 27 other countries and U.S. territories worldwide. Wendy’s Vision Statement

When everyday people sort through all the ‘spin’ there is one quick-service restaurant that is ‘A Cut Above’… that’s Wendy’s … we stand for honest food … higher quality, fresh, wholesome food … prepared when you order it … prepared by Wendy’s kind of people … people that believe this is My Wendy’s … we do it Dave’s Way … we don’t cut corners. Wendy's Mission Statement:

Wendy's provides its employees with "What We Believe" guidelines, which serve as both an internal mission statement and an external customer service goal. For those that put on the Wendy's nametag, this is "What We Believe": * QUALITY IS OUR RECIPE - We don't cut corners on our products, service, or employees! * TREAT EVERYONE WITH RESPECT - Be genuine and kind and lend each other a helping hand! * DOES THE RIGHT THING - Honesty and integrity are rules we live by! * PROFIT MEANS GROWTH - Teamwork is the key to our success! * GIVE BACK - Make your community better every day!

Wendy’s Strategy

The case objective was to analyze Wendy’s previous and current strategy. Wendy’s success is based on the combination of product differentiation, market segmentation, quality food, quick service, and reasonable prices. We will talk about each...
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