A dissertation submitted in partial fulfilment of the requirements for the degree of Bachelor of Arts in Interactive & Motion Design, Atrium, Cardiff School of Creative and Cultural Industries, the University of Glamorgan. No part of work referred to in this dissertation has been submitted in support of an application for another degree or qualification in this University or any other institute of Learning.
Division of Design
University of Glamorgan
The following paper explores the uses of graphic novel and comic book style and special effects in advertising for football and relevant products. The paper will begin by looking briefly into the history of special effects and how they have been developed over time, with enhancements in technology helping designers when it comes to advertising. It will look into the history of graphic novels and comic books, and how they have battled through the decades to remain popular to this day, on the shelves as well as on the big screen. Since the turn of the 1990’s, advertising in football has become huge and big companies such as Nike and Adidas have been battling ever since to produce the best advertising campaigns. The paper will look into some of these campaigns, and specifically those that have been influenced by graphic novels, and how special effects and CGI have taken the adverts to a new level. The paper will finish by discussing why such techniques and styles are used in advertising for football, when there is no sustainable link between the sport and graphic novels, and whether they have proved successful.
List of Illustrations
Chapter 1 Graphic Novels, Comic Books and Comix 3
Chapter 2 Advertising Campaigns in Football 8
Chapter 3 The influence of Graphic Novels and Special Effects 13
Conclusion 17... [continues]
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(2010, 11). The Use of Graphic Novel Styles and Special Effects in Football Advertising. StudyMode.com. Retrieved 11, 2010, from http://www.studymode.com/essays/The-Use-Of-Graphic-Novel-Styles-486668.html
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"The Use of Graphic Novel Styles and Special Effects in Football Advertising." StudyMode.com. 11, 2010. Accessed 11, 2010. http://www.studymode.com/essays/The-Use-Of-Graphic-Novel-Styles-486668.html.