The Tipping Point, By Malcolm Timothy Gladwell
Malcolm Timothy Gladwell, (born September 3, 1963) is a Canadian journalist, bestselling author, and speaker. He has been a staff writer for The New Yorker since 1996. He has written five books, The Tipping Point: How Little Things Can Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers: The Story of Success (2008), What the Dog Saw: And Other Adventures (2009), a collection of his journalism, and David and Goliath: Underdogs, Misfits, and the Art of Battling Giants (2013). All five books were on The New York Times Best Seller list.
Gladwell's books and articles often deal with the unexpected implications of research in the social sciences and make frequent and extended use of academic work, particularly …show more content…
Within, Gladwell constructs and details ideas that change the way we perceive social trends we might not otherwise think to question. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating …show more content…
That’s why people love being on sports teams, or living in a small town, or working at a non-profit. The team feeling. Get bigger than that, and you get the alienation of the city, the faceless hierarchies of corporations, and plenty of other ills.
You can see this idea everywhere on the Internet. There are tribes of people in every industry who spend time on Linked In or on Twitter exchanging ideas. Many people would probably argue that social media is a way to build relationships, and that’s why we can learn and exchange information there. That’s probably true, but reading this chapter might make you think that maybe, just maybe, the size of those groups has something to do with it, too.
Whatever the degree of influence, size matters when it comes to groups. This may be the culprit behind why you feel more connected to the book club you go to once a month rather than your office, or why people form into “teams” for a charity bike or foot race. We feel more connected when there is a small group of people we know, even if we don’t know them well, when we are part of something huge like the Internet, a race, or a new novel’s
Gladwell's books and articles often deal with the unexpected implications of research in the social sciences and make frequent and extended use of academic work, particularly …show more content…
Within, Gladwell constructs and details ideas that change the way we perceive social trends we might not otherwise think to question. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating …show more content…
That’s why people love being on sports teams, or living in a small town, or working at a non-profit. The team feeling. Get bigger than that, and you get the alienation of the city, the faceless hierarchies of corporations, and plenty of other ills.
You can see this idea everywhere on the Internet. There are tribes of people in every industry who spend time on Linked In or on Twitter exchanging ideas. Many people would probably argue that social media is a way to build relationships, and that’s why we can learn and exchange information there. That’s probably true, but reading this chapter might make you think that maybe, just maybe, the size of those groups has something to do with it, too.
Whatever the degree of influence, size matters when it comes to groups. This may be the culprit behind why you feel more connected to the book club you go to once a month rather than your office, or why people form into “teams” for a charity bike or foot race. We feel more connected when there is a small group of people we know, even if we don’t know them well, when we are part of something huge like the Internet, a race, or a new novel’s