By promoting the thin-ideal in advertisements, women exposed are pre-dispositioned to the notion that thin is the the ideal beauty standard and must do whatever it takes to uphold that image. This includes in engaging in harmful eating disorders such as bulimia and anorexia, which can ultimately be fatal if untreated overtime.
Due to the oversaturation of the thin ideal in today’s media, body dysmorphia can begin to occur at a very young age in girls and result in adolescence filled with depression, body image issues, low-self esteem, amongst other issues. Since the thin-ideal promotes an unrealistic portrayal of women, it is unethical for advertisers to show this since many of them use photoshop to alter their images, making even the models used in the advertisements technically unrealistic. In multiple studies conducted, exposing young women to ads that feature the thin-ideal makes them feel negative about themselves and may often lead to a negative portrayal of that