The Study of Effectives Selling Strategies for San Beda College Students and the Effect of Consumer Behavior on the Effective Selling Strategies

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The Study of Effectives Selling Strategies for San Beda College Students and the Effect of Consumer Behavior on the Effective Selling Strategies

S.Y. 2012-2013

Presented to:
Prof. Sybil L. Agreda
Faculty, San Beda College
In Partial Fulfillment of the Requirement in ENG04

By:
CAPUCION, Justin Clyne M.
SHIMIZU, Heroyuki A.
MANDIGMA, Luis III.
2-AMC

January 22, 2013
Table of Contents

I. Background of the study

II. Statement of the Problem

III. Significance of the Study

IV. Theoretical and Conceptual Framework

V. Definition of Terms

VI. Scope and Limitation

VII. Research Hypothesis

Background of the study

Statement of the Problem
General
The research will determine the effective selling strategy for SBC students and will explain how it will be affected by consumer behavior.

1. What are the effective selling strategies for San Beda College (SBC) Student when they are grouped according to: a. Course
b. Gender

2. Are there significant differences on the effective selling strategies when respondents are grouped according to: a. Course
b. Gender

3. How can the consumer behavior of SBC students affect the selling strategies?

Significance of the study
* Business owners
This study aims to help business owners to effectively see their own product/s. Especially because they have many well-known competitors within the campus for example Pizza Hut, Tokyo Tokyo and Wendy’s. They can come up with their own selling strategy using their product, price and promotion. * Students

This study may help students of SBC to budget their money when it comes to buying their food. This will also help them choose the right food for healthy living. * Marketers
This will serve as information about the selling strategies that can be applied if there will be a chance that the SBC students will be there target market. * SBC Faculty
This study can also benefit any of the SBC faculty who are currently or choose to engage in a marketing sideline job. This can help them determine what are the trends and the standards of their target market. * Entrepreneurs

This study may also be used by young entrepreneurs who want to start their own business or a small partnership in order to make decisions in what product/s to sell and where to open the business. Theoretical and Conceptual Framework

Theory
The AIDAS theory of selling is one of the widest known theories and is the basis for training materials across numerous organizations. AIDAS stands for Attention, Interest, Desire, Action, Satisfaction. The AIDAS theory simply states that a prospect goes through five different stages before finally responding satisfactorily to our product. Attention,

DEPENDENT VARIABLE
• Effective Selling Strategy
INDEPENDENT VARIABLES
• Course
• Gender

It shows that the course of a student can affect the selling strategies because every course has a different influence and understanding to students. Some courses may have different principles which may lead to contradictions in the students’ thoughts and feelings. The gender may highly affect these strategies because men and women do not have the same preferences. The lifestyle of men and women vary in large quantities that a certain strategy might benefit a male but might not benefit a female. The selling strategies can affect a student who is taking up a particular course for example Marketing or even Human Resources. This is because the selling strategies give us a new perception on how people act and what they prefer. It can change the way we think and the way we view things, either in life or in other people. These selling strategies can become a tool for students who are taking up business courses. These strategies will help other students by making them think critically and understand the world of business.

Research Hypothesis
H1: There are significant differences on the effective selling...
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