Preview

The Story behind Apple's Logo

Good Essays
Open Document
Open Document
677 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Story behind Apple's Logo
Apple Logo
Dale Reeves
CGD 218: Visual Literacy in Business
Louisa Verhaart
May 7, 2011

Apple Logo Have you ever recognize the company or organization represented by the apple logo? Does anyone know how the company came about? The apple company was started in 1976 by Steve Wozniak and Steve Jobs. The very first Apple 1 was 8k of RAM and a video interface. At first it was just a kit that people was supposed to buy and put together their self. Until a Byte shop in California offered to by Wozniak and Jobs computers and put them together and sell them. Now see I never knew all this about the apple logo. I have recognized the logo before but I never knew how the logo came about. The notice this logo when I got in high school in the school library. I had to do a project on computers in 1998 and the apple software was one of the picks I didn’t pick it. But I was also in P.R.I.D.E program where I had to take a computer class and learn about the apple logo products. Now with this assignment I get to know even more about the apple logo. First of all, the graphic has changed but you know that it still stands for apple computers. It went from multi-rainbow colored to a solid polished chrome design. But no matter what the color of it is I will still recognize this logo as Apple Inc. The graphic techniques used in the creation of this universally strong corporate visual identity are simplicity and innovation. Apple Inc. no longer use their name in there logo anymore. I think that the new Apple Inc. brings a better look to the company now. It will let people know that they have grown to bigger and better things. Like iPods, iPads and iPhones. No matter how much the logo change it will always represent Apple Inc. Secondly, the graphic design represents that the company have outgrown its self. That it have upgraded to bigger and better things, like for example they made mini computers into iPods, iPads and iPhones. The new graphic design tells us that they have done


References: Berger, A. (2008). Seeing is believing. United States: McGraw-Hill Companic Inc. Logoblog.org Apple Logo. Retrieved June 29, 2009, from http://www.logoblog.org/apple_logo.php Logospedia.com (2007). Apple logo history. Retrieved June 29, 2009, from http://logospedia.com/blog/harold/apple-logo-history-20070918.html
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Eco 365 Week 3 Current Market Conditions Competitive Analysis
    • 1713 Words
    • 7 Pages

    Eco 365 Week 3 Current Market Conditions Competitive Analysis

    The company has two major hurdles that it continually must battle to be successful. The first is the rapid advancement of technology in a monopolistic competition. The second is the expectations of its customer base. There is a significant amount of competitors within this market that are constantly dueling to be cutting edge or have the latest technology. The other is the customer base and their requirements to have a product that satisfies their needs and wants for his or her everyday lives. The uniqueness that Apple has is that they are a luxury product maker and thus must provide a product that tips the scale and compels one to want to purchase such a product. Thus far, Apple clearly understands this dynamic and is doing very well and looks to be pulling…

    • 1713 Words
    • 7 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    yolanda
    • 300 Words
    • 1 Page

    yolanda

    Apple was created in 1976 by Steve Jobs and Steve Woznak in Cupertino, California. They dropped out of college to pursue their dreams. They built and created computers in their garage which later became popular. Apple is now a multibillion dollar company which they are well known for the IPOD, the iphone, and the ipad. Apple has 364 retail stores in thirteen different and it is the largest publicly traded company in the world by revenue and profit. It is well known for the Ipod which is used for music, movies and pictures, the Iphone which is a phone similar to the Ipod but it is a phone, and the iMac computer which is very popular throughout the world.…

    • 300 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    P1 Unit 3 Business Analysis
    • 459 Words
    • 2 Pages

    P1 Unit 3 Business Analysis

    When customers see the Apple logo they will immediately associate it with the product or service. In 2007 Apple put out loads of adverts to promote their products. It’s important that Apple maintain consistency with their brand. Changing their logo will destroy all of the work that they’ve put in to developing the brand. I went on the Apple website and it said their branding is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through…

    • 459 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Btec PE Coursework
    • 663 Words
    • 3 Pages

    Btec PE Coursework

    This graphic has been used to help people remember the company, and have something that enables them to know what company the graphic is being used to represent, the picture of the Apple has been chosen as it corresponds with the name of the company, this means when someone sees the name Apple they immediately refer to the Apple logo, due to apples being healthy this infers that the customer should purchase an apple product as it may be good for them.…

    • 663 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Visual Literacy in Business/Cgd 218
    • 1042 Words
    • 5 Pages

    Visual Literacy in Business/Cgd 218

    Apple, Inc. has revolutionized personal computing since its founding in 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak. For more than 30 years, Apple, Inc. has introduced groundbreaking products and accessories that truly defy the technological barriers. It has now become one of the world’s most famous computer brands and has introduced innovative products such as iPods, Macintosh, Mac laptops and QuickTime. The logo for Apple, Inc. F.K.A as Apple Computers, Inc. is possibly the most recognizable logo in history. For the past three decades, Apple, Inc. has been the pioneer in the computing industry with its landmark products. In the late 1970’s, the founders Steve Jobs, Ronald Wayne and Steve Wozniak introduced Apple Computers, Inc. to the American public. I was only a year old when the company was established and was familiar with their products growing up as a child. I do not have a distinct moment in my childhood that stands out relating to the Apple Computer however by the time I could understand the concept of computers Apple was already a household name. From the 1970’s to today, the company has experienced many transitions. From the dismissal of its co-founder Steve Jobs in 1985 to the updating of the company logo in 1997 to the changing of the company name in 2007 however even with the changes Apple has still remain a powerhouse in the industry.…

    • 1042 Words
    • 5 Pages
    Better Essays
    Read More
  • Best Essays

    BUS 640 Week 6 Final Paper
    • 3869 Words
    • 16 Pages

    BUS 640 Week 6 Final Paper

    In 1976, 21 year old Steve Jobs and Steve Wozniak together, in the garage of Jobs’ Cupertino, CA home, they founded a new company which they christened “Apple”. Their goal - create an inexpensive and simple to use computer. Apple was established in 1976. Apple was incorporated on January 3, 1977 as Apple Computer Inc. Apple is probably the most well-known company when it comes to manufacturing technology that is innovative.…

    • 3869 Words
    • 16 Pages
    Best Essays
    Read More
  • Good Essays

    Apple Logo Paper
    • 648 Words
    • 3 Pages

    Apple Logo Paper

    The Apple icon is probably one of the most recognizable logos I can recall. From the rainbow colored version designed by Rob Janoff and implemented in 1976, to the slick silver monochromatic version used today, it clearly conveys the Apple brand without so much as a word spoken about it. With simplicity of design, lack of mentioning the company name in print, its underlying message of “fresh” and an edge of anarchy, Apple clearly achieved what few companies have in history. They made us all think of them when we see a silver bitten apple.…

    • 648 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    PSY/wk4
    • 1091 Words
    • 5 Pages

    PSY/wk4

    Apple products have change very much in the past years. The company has reinvented itself time and time again but has really outdone itself in the last few years. It has come to be the latest Apple products are the “thing” to have around the world. These products have forever changed the face of Apple and with new products being released will continue to set the bar for other companies to strive to be like. If you or anyone you know owns or has owned any of Apples more recent products then you or they have embraced the reinvention of the company.…

    • 1091 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Marketing M1
    • 424 Words
    • 2 Pages

    Marketing M1

    Apple's branding:The brand of Apple used to compete across several hightly competitive markets of phones and computers. The company started using the Apple logo in 1976 and the brand was printed on each product of this company so this logo became on of the most noticeable things about this product.…

    • 424 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    How Did Steve Jobs Influence Lives
    • 608 Words
    • 3 Pages

    How Did Steve Jobs Influence Lives

    Apple is a very popular brand.In an instant you will always see someone with an apple product in their hand.You can see the Apple logo from wherever you are, whether your at school, at work in public area or you just happen to see this at home on tv.…

    • 608 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Current Market Conditions
    • 480 Words
    • 2 Pages

    Current Market Conditions

    Apple Computer, Incorporated is our selection for this assignment. Apple computer is one of the largest computer companies in the world. Steve Jobs and Steve Wozniak founded the company in 1976. Both Jobs and Wozniak dropped out of college in order to establish their company. The positions the two assumed was designer and manager, Jobs was the company manager and Wozniak was the designer. Their first invention was to build a box that completed long distance calls for free. They took replicas of this invention and sold them for profit. Apple was now a legitimate company and in 1982 it grossed over a million dollars in annual sales. In 1985 John Sculley was hired after there was a incident of conflicting business interest involving Jobs. This incident eventually led to the firing of Jobs. Mr. Jobs did not allow this to deter his dream of owning his own business. Jobs decided to start his own computer company, he called it NeXT. His company had limited success, but enough to where in 1996 Apple bought Jobs’ company, and re-hired him as a special advisor. Jobs held that position until dooo where he was named Chief Executive Officer.…

    • 480 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Birth of Apple Inc.
    • 718 Words
    • 2 Pages

    Birth of Apple Inc.

    On February 24, 1955 I was born in San Francisco California. I lived in a small ranch with my parents, it frequently got cramped but we managed to make it work. When I was very young my father noticed that I had a very high interest in technology. He would bring home Heath kits for me to play with. Heath kits held electronic parts and detailed instructions that let hobbyists build radios and other gadgets. I loved these kits with a passion because it let me further explore my love for technology and what it had to offer.…

    • 718 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Apple - Hambrick and Fredickson 5 Element Strategy
    • 1494 Words
    • 6 Pages

    Apple - Hambrick and Fredickson 5 Element Strategy

    Apple Inc. is a North American multinational company that starts operating in the field of electronics and computers becoming famous by making trademark computers, Macintosh, which operates with its own operation system, MAC OS, among other products. Founded by Steve Wozniak and Steve Jobs with the name of Apple Computers in 1976 in California, it already achieved annual sales (in fiscal year of 2008) around $ 32.48 billion dollars and has about 35,000 employees worldwide. The firm was known as Apple Computer, Inc. for its first 30 years of existence, but dropped the word "Computer" from its name on 2007, while the introduction of the smartphone iPhone and digital video system Apple TV, breaking down its traditional focus only on personal computers. This is a representative of the company’s continuing expansion into other markets beyond its traditional focus on computers.…

    • 1494 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Better Essays

    apple assignment
    • 2442 Words
    • 9 Pages

    apple assignment

    The name of Apple product was originated by Steve jobs and Steve Wozniak in 1976 as a computer company and product of apple is designed in California. In last decade, Apple has expanded…

    • 2442 Words
    • 9 Pages
    Better Essays
    Read More
  • Best Essays

    Apple E Business
    • 2472 Words
    • 10 Pages

    Apple E Business

    Apple is an American firm that designs and sells computers, electronics and computer software (Apple 2011). The company got its inception in 1976 by three main people. They were Steve Jobs, Steve Wozniak and Ronald Wayne. At start the company only focused on the manufacture of computer hardware. Its first product of computer was named Apple I. The company later introduced its other products in 1977 and 1980 respectively (Apple 2011). These were named Apple II and Apple II. The company later introduced the Lisa and Macintosh in 1982 which had more advanced features.…

    • 2472 Words
    • 10 Pages
    Best Essays
    Read More

Related Topics